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Richmond, Calif. (April 15, 2021) – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has named Matt Burbach, Director of Marketing. This role will report directly to Mountain Hardwear President, Joe Vernachio and is responsible for connecting all brand marketing efforts across direct-to-consumer ecommerce, wholesale, and distributor channels, both domestically and globally.
“Between his professional background and personal enthusiasm for this industry and climbing specifically, we are excited to have Matt at the helm of marketing.” said Joe Vernachio, president of Mountain Hardwear, “Since he joined Mountain Hardwear four years ago, Matt has been an integral part of evolving the look, feel and ethos of the brand, and stands to continuing driving increased cohesion and creativity in our marketing department in his role as director.”
Most recently, Burbach served as the Director of Marketing Content & Creative, leading projects including the 2019 Mountain Hardwear Photo LGBTQIA+ and BIPOC photo workshop, producing the Autumn 2019 Mt. Everest Expedition and refining a new athlete and ambassador program. Prior to his time overseeing marketing content and creative, he spent time as a Sports Marketing Manager for Mountain Hardwear, and has other professional accolades under his belt including writing a climbing book, photography and founding a magazine.
In his new role as Director of Marketing, Burbach will be able to blend his personal passion for outdoor culture, communication and story-telling and professional experience responsible to lead the brand’s short and long-term strategies of building brand awareness, community engagement, and product conversion across its various channels and platforms.
For any media inquiries or additional questions, please contact Kelsey McGrew, Kelsey@OutsidePR.com
About Mountain Hardwear
Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide. We build essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. This level of technical precision continues to inspire everything we do. Our designers challenge every stitch and detail to continuously improve both function and comfort. www.mountainhardwear.com