Press Releases

Mountain Hardwear Partners with JAM Media Collective


Mill Valley, CA – July 17, 2013JAM Media Collective, a boutique public relations and media agency specializing in outdoor, bike, accessories and eco-friendly consumer products, announced today that it has been named the public relations agency of record for Mountain Hardwear, the Richmond, CA-based manufacturer of the world’s most innovative technical outdoor gear and apparel.

“We are elated to be working with Mountain Hardwear,” said Julie Atherton, principal of JAM Media Collective. “Mountain Hardwear’s well-deserved reputation as a leader in the outdoor industry is founded on nearly two decades of delivering superior performance gear and apparel to outdoor enthusiasts, world-class adventurers and era-defining outdoor athletes. Mountain Hardwear has a long history of fueling passion for the outdoors — our partnership coincides perfectly with their evolution as a brand.”

“JAM Media Collective’s breadth of experience in the outdoor industry, longstanding media relationships and creative strategic approach are a perfect match for Mountain Hardwear,” said Chris Harges, Director of Global Marketing for Mountain Hardwear. “As we continue to launch new innovations in apparel and equipment, it’s great to have a partner with the depth of technical and market expertise we need to help us tell our stories.”

About Mountain Hardwear
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. Working with era-defining outdoor athletes, Mountain Hardwear develops lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide.

About JAM Media Collective
Founded by Julie Atherton and based in Mill Valley California, JAM Media Collective utilizes strategic thinking to create product-focused public relations strategies. Through a creative combination of editor events, trade shows as well as entertainment and art world relationships, JAM has been able to initiate brand visibility and further connect its clients with consumers. Current clients include: KEEN Inc., Osprey Packs, Icebreaker, Yakima Products, Inc., Snow Peak and Moving Comfort.

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