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CamelBak Products LLC, the world leader in hydration systems, has reached an agreement with Mountain High Sales and Marketing LP to represent the CamelBak Recreational Division of products in the Great Lakes territory (MI, IN, OH, KY). Mountain High Sales, formed in 1999 by Principal Eric Haberman, is based in Pittsburgh, Pennsylvania, has satellite offices in Western Michigan and also utilizes a mobile showroom throughout the territory. Members of the Mountain High Sales team include Marcia Haberman, Aaron Baker, Mike Kennedy, Mark Kubas and Deirdre Durant. Eric Haberman has worked in the outdoor industry for 16 years, beginning his career as a Climbing Guide and Manager of an Outdoor Specialty Store and International Guiding Company.
“We at CamelBak are very excited to have Mountain High Sales join our team,â€ said Tom Andrews, National Sales Manager of Recreational Products for CamelBak. â€œTheir exceptional reputation of sales and service made them the best choice for CamelBak in the Great Lakes territory. They have established relationships throughout the territory and they bring a wealth of industry knowledge and energy to CamelBak.”
CamelBak Products, LLC. is the originator of the Hands-Free Hydration system. Since 1991, CamelBak’s state of the art packs and hydration systems have benefited athletes, outdoor enthusiasts, and soldiers around the world. CamelBak continues to deliver innovative hydration products to the market with the belief in the performance advantage that proper hydration can deliver in any situation. The company is a privately held portfolio company of Bear Stearns Merchant Banking (BSMB) and is headquartered in Petaluma, California.
BSMB, the private equity affiliate of The Bear Stearns Companies Inc. (NYSE: BSC), invests private equity capital in compelling leveraged buyouts, recapitalizations and growth capital opportunities alongside superior management teams. BSMB focuses on making control or entrepreneur-driven investments, principally in middle-market retail, financial services and consumer products companies. Since its formation in 1997, BSMB has been an investor in over 50 portfolio companies. BSMB manages nearly $5 billion of private equity capital, including its new $2.7 billion institutional fund and capital dedicated to its affiliate, Bear Growth Capital Partners. Investments by BSMB include: ACA Capital Holdings (NYSE: ACA), Alter Moneta, Balducci’s, CamelBak Products, Caribbean Financial Group, Cavalry Investments, Churchill Financial Holdings, Dairyland, Everything But Water, Harlem Furniture, Ironshore Inc., Multi Packaging Solutions, New York & Company (NYSE: NWY), PlayCore, Seven For All Mankind, Stuart Weitzman, Transamerican Auto Parts Company and The Vitamin Shoppe. More information about BSMB is available at www.bsmb.com.