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(Jackson Hole, WY â€“ August 19, 2011) Mountain KhakisÂ®, a leading mountain-inspired lifestyle apparel brand, is proud to announce the arrival of their highly-anticipated Original MountainTops collection.
Mountain Khakis fans now have more to love with the arrival of the apparel brand’s Original MountainTops collection of shirts, sweaters, vests and jackets.
According to Noah Robertson, MK Co-Founder and Director of Product Development & Design, â€œAlthough MK started as a pants brand, tops were in our business strategy from the beginning. We purposefully entered the market with our bottoms assortment first to establish the MK brand. Then we began development of our debut offering of core upper-body designs.â€
â€œFor Fall 2011, we bring you an assortment of seven tops styles that follow our same ethos of rugged styles that transcend season and trend. These shirts and jackets take Mountain Khakis one-step closer, offering a true head-to-toe lifestyle collection,â€ stated Robertson. â€œThese styles are the foundation to our tops program for seasons to come, just as the Original Mountain Pants, Teton Twill and Alpine Utility were the founding members of our bottoms evolution.â€
â€œOur customers and dealers have been asking for MK tops since I can remember,â€ explained Martin Wilkinson, MK National Sales Manager. â€œWe have established a very loyal fanbase based on our product and brand integrity. We’ve built our dealer-base on our specialized program, and now have the makings of a complete assortment for them to turn multiple times per season. Everyone is excited about the arrival of our Original MountainTops.â€
The Original MountainTops collection consists of:
Old Faithful Sweater
Teton Flannel Shirt
Orig Mtn Denim Shirt
Teton Twill Shirt
The Original MountainTops are available now at your nearest MK Authorized Dealer and online at mountainkhakis.com.
About Mountain KhakisÂ®
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.
Mountain KhakisÂ® â€¢ Built for the Mountain LifeÂ® â€¢ Rise Above Itâ„¢
For More Information Contact:
Jen Taylor, Director of Creative Development & Public Relations, Mountain KhakisÂ®
email@example.com â€¢ www.mountainkhakis.com
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