Mountain Khakis® Presents "Drop Your Pants for Charity"

(Jackson Hole, WY – July 21, 2011) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces Outdoor Retailer Summer Market fundraiser, Drop Your Pants for Charity and the Howl at the Moon Best Bum Contest.

Mountain Khakis is partnering with Z2 Marketing and the Outdoor Industries Women’s Coalition (OIWC) in the non-profit fundraiser, Drop Your Pants for Charity and the Howl at the Moon Best Bum Contest.

The events will take place Friday, August 5th in Mountain Khakis Booth# 36182 at the Outdoor Retailer Trade Show in Salt Lake City, Utah.

Here’s how it will work:
1.On Friday, August 5th, donate $20 to the OIWC and get a $75 gift card for MK. OIWC volunteers will be on hand to accept donations, educate folks on the OIWC, and share in the good times had by step #2…
2.Enter Howl at the Moon for a chance to win a $150 MK gift card… have a picture snapped of your moon (full or partial nudity, full or partial-clothing), and we’ll upload it the Howl at the Moon photo gallery at www.mountainkhakis.com/howl
3.Non-OR-attending folks can also enter and vote at www.mountainkhakis.com/howl (starting August 5th)
4.On August 22nd, the bum with the most votes will receive a $150 gift card from MK

According to Jen Taylor, Director of Creative Development for Mountain Khakis, “We like zany ideas that mobilize people around a good cause. We chose the OIWC as this promotion’s beneficiary primarily because MK is a corporate member, and the women and men of MK are individual members – we support their mission. But it also aligns with the exciting launch of our new S12 Women’s collection, and our commitment to the Women’s category.”

“When MK and Z2 approached us with the idea, we loved it,” said Hillary Harding, Development Director for the OIWC. “OIWC is a professional organization that provides education and resources for women at all levels. That said, we have not shied away from events that challenge taboos, like Ramp it Up, or our upcoming ad campaign. Drop Your Pants for Charity will be a fun and playful way to educate more Outdoor Industry folks on OIWC’s presence and purpose, and to do some fundraising.”

“As a member and volunteer of the OIWC for several years, I loved this idea,” stated Dawn Finnegan, Vice-President of Client Services for Z2 Marketing. “In partnering with Jen and the Mountain Khakis’ team on this OR promotion, our Z2 team is having a lot of fun with the creativity and playfulness. All the while we’re proud to support the OIWC.”

•To participate in Drop Your Pants for Charity and/or Howl at the Moon, swing by MK Booth #36182 Friday, August 5th
•The fun continues after OR… through August 21st, upload your pic and vote at www.mountainkhakis.com/howl

About OIWC
The OIWC is a 501 (c) (3) non-profit association organized for the purpose of equipping women to reach their professional success in the outdoor industries via advocacy, educational programming, and networking. OIWC acts as a vehicle to promote the views and interests of women engaged in or impassioned by the outdoor, snow sports, action sports, and bicycling industries. OIWC invites all women and men to become members and to lead our industries to positive solutions in business, social and environmental issues. www.oiwc.org.

About Z2
Z2 builds brands for great companies. With a complete suite of in-house capabilities, from research and marketing strategy through design and execution across all print, broadcast and online media, we create strategic marketing tools that get results. And we do it all more efficiently than other firms because we do it all in house. www.z2marketing.com

About Mountain Khakis®
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.
Mountain Khakis® • Built for the Mountain Life® • Rise Above It™

For More Information Contact:
Jen Taylor, Director of Creative Development & Public Relations, Mountain Khakis®
(970)250-9682
jen.taylor@mountainkhakis.com • www.mountainkhakis.com
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