Press Releases

Mountain Mama Welcomes Cycling Star as Brand Ambassador

Mountain Mama is proud to introduce Olympic cyclist Erinne Willock as their newest brand ambassador.

Ontario, California (May 10, 2012)Mountain Mama is proud to introduce Olympic cyclist Erinne Willock as their newest brand ambassador.After 15 years of competition, the accomplished Canadian is foregoing her 2012 race season and a return to the Olympics for a much grander opportunity – pregnancy.Her passion for leading a healthy life ties in directly with the message Mountain Mama strives to share with mothers everywhere.

If you asked this 30-year-old Victoria, B.C. native what she dreamt of a few months ago, the Olympics would have been the topic of conversation.Now, it’s all about baby.While Willock still strives to keep her body healthy, her focus has shifted from training for a race to preparing for birth.

“We are thrilled to have Erinne on our roster of athletic mamas,” says Teresa Delfin, founder/owner of Mountain Mama.“Our brand ambassadors help inspire other expecting women to stay active and strong. Pregnancy and childbirth are amazing physical achievements for any woman, and approaching it like an athlete keeps mama and baby healthy.”

Mountain Mama sets the industry standard for high-performing, active maternity wear.New for Summer 2012 is a cycling line designed specifically for women wanting to stay in the saddle during their pregnancies and beyond.

About Mountain Mama:

Mountain Mama is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the outdoor industry with a Ph.D. from Stanford. She has trekked the Inca Trail twice, climbed 19,000-foot mountains and won the Panamanian National Bouldering Competition. The company is located in the foothills of southern California’s San Gabriel Mountains, where it designs, produces and manufactures the majority of its products within a 20-mile radius. Mountain Mama produces comfortable performance apparel for swimming, hiking, climbing, kayaking, snowshoeing, yoga and more – all designed to accommodate pregnancy and beyond.