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– Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces Pacific Recreation Sales as the 2015 Sales Agency of the Year and recipient of Mountainsmith’s Anvil Award. JJ Anderson and Becky LaFord have earned the coveted accolade for their work in the Southwest.
“I am pleased to accept the 2015 Anvil award,” states JJ Anderson. “Our sales team has worked with great enthusiasm and diligence to continue the growth of the brand. Mountainsmith has deep roots in the outdoor category, and is woven into the fabric of their customer’s everyday lifestyle. Combine the consumer’s brand loyalty with a killer product development team that maintains flexibility to think outside the box. We can’t lose.”
Pacific Recreation Sales is a manufacturer’s rep agency based in Bakersfield, California, also covering Nevada, Arizona, and Hawaii. Specializing in sales, brand marketing and development, Pacific Recreation Sales represents industry-leading brands within a diverse collection of retail channels. Their current roster includes Mountainsmith, Princeton Tec, Arborwear, SOG and Minus 33.
“JJ Anderson, Pacific Recreation Sales founder and principal, along with the recent addition of Becky LaFord has turned in a stellar 2015 and taken our annual Anvil Award as independent rep agency of the year,” said Jay Getzel, president of Mountainsmith. “The team’s focus on responsibly growing our brand’s penetration into the southwest territory has yielded exceptional growth, anchored by the diversity of their customer base. They have proved creative and persistent with a capacity to sell our brand into the specialty and chain store markets, while finding exceptional growth and opportunity in the craft-brewing world as well. We’re thrilled to head into another season with this team at the helm of such an important geographic region.”
For more information about Mountainsmith, please visit Mountainsmith.com
Headquartered at the base of the Rocky Mountains in Golden, CO for over 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are… forged for life. Visit www.mountainsmith.com to learn more.