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Boulder, CO (March 2021) – Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it unveils new product lines and looks to expand its global footprint in 2021.
Founded in 1979 in Golden, Colo., Mountainsmith has always been committed to providing outdoor enthusiasts with durable gear that can withstand the rigors of any backcountry pursuits. Celebrated for a pioneering spirit that led to a series of breakthrough designs for backcountry adventurers in the 1980s and 1990s, Mountainsmith has long been hailed for its backpacks, trekking poles, tents and iconic lumbar packs, a series of rugged and versatile waistpacks that have become a cornerstone of the outdoor industry while still maintaining a keen focus on 21st-century functionality for each adventurer’s trail, street and travel needs.
Mountainsmith’s new Spring/Summer 2021 line is highlighted by the Zerk 40, the latest innovation in Mountainsmith’s collection of acclaimed all-purpose backpacks. The Zerk 40 combines the expertise of an elite thruhiker with the most advanced material technology to-date. Inspired by ultra-running, backpacking, and fast-packing, and it’s built to go farther while minimizing stress on the body. The Zerk is the latest line in Mountainsmith’s celebrated backpacks along with the Scream, Apex, Mayhem and Clear Creek series.
“Mountainsmith finds itself in a great place right now. We have a firm grasp on our 42-year-old brand’s values of function and durability as well as a wave of innovation coming from new team members throughout the business,” said Mountainsmith General Manager Jonathan McFarland. “We are also extremely excited to have our local partner Meteorite PR join our team to tell our brand’s story from the front range of Colorado. In 2021 we have updated our award winning Zerk 40 backpack and plan to release a number of new and updated backpacks and fannies in the fall. Looking to next year, we have some exciting products coming that reflect the hard work, passion, and motivation from our team to bring the best gear we can to our customers.”
Meteorite PR was founded in 2017 by PR industry veteran Eric Henderson and represents a broad collection of clients including leading outdoor footwear company Salewa, as well as Rab Equipment, the industry standard for alpine climbing apparel and technical gear.
“Mountainsmith is a company with 40 years of experience in the outdoor space, and they match that expertise with a genuine desire to continue innovating,” Henderson said. “Their new product lines for 2021 continue the company’s commitment to making quality products for backcountry experts and amateurs alike, and their Colorado roots make it a natural fit for Meteorite to continue spreading the word about a brand we love.”
To learn more about Mountainsmith, please visit www.mountainsmith.com.
Founded in Golden, Colorado in 1979, Mountainsmith was born and bred in the Rockies and celebrates the gear, stories, adventures, and experiences that have defined the rugged, Colorado-grown, no B.S. lifestyle we continue to share. Though production has since been transformed, Mountainsmith is still designing, testing, and living out the brand only miles from where it all began. Nestled in the Front Range of the Rockies, we are right in the thick of the changing outdoor world. Our heritage—our passion for smart, durable gear and wild adventures—continues to drive the Mountainsmith culture