Mountainsmith Retains Pacific Recreation Sales for CA, AZ, NV and HI

Pacific Recreation Sales (PacRec), based out of Bakersfield, California, has been retained by Mountainsmith LLC to oversee sales and marketing efforts in California, Arizona, Nevada and Hawaii.

Mountainsmith is a cutting-edge innovator of outdoor packs, camera bags, storage solutions and adventure-travel luggage. Pacific Recreation Group is owned and managed by Jeremiah (“JJ”) Anderson. The announcement was made by Jay Getzel, national sales manager for Mountainsmith.

JJ, a respected sales veteran, intends to strengthen Mountainsmith’s commitment in the territory. He has contracted 23- year industry professional, Jesse Donoho, to provide advisory and sales management support. Along with Mountainsmith, PacRec represents FGXI/ Gargoyles Optics and Hill Sound Equipment. Their goal is to actively maintain existing dealer relationships while taking advantage of a territory rich in outdoor activities in order to build the Mountainsmith brand. They will focus on providing targeted product assortments that fit the needs of their market.

“With a history of proven success in specialty outdoor and the ability to reach other channels of distribution, we are confident that PacRec will add a new dynamic to our sales team,” commented Jay. “Mountainsmith is well positioned for growth in 2010 and beyond and I feel that PacRec, along with our existing sales force, will play an integral role in achieving our goals of increased sales and deeper market penetration.”

JJ can be reached at (877) 722-4742, #703 or at jj@pacrecinc.com.

Mountainsmith’s commitment to innovation began in 1979 and continues to the present with a full line of active lifestyle products. The quality and comfort of all Mountainsmith products—technical backpacks, travel storage systems, luggage, camera bags, as well as the lumbar pack icons—set the standard for the worldwide outdoor marketplace. Mountainsmith manufactures, markets, and distributes an expanding group of products designed to meet the demands of travel on and off the trail, through airports, and anywhere that carrying-comfort is essential. Mountainsmith products are sold worldwide.