Press Releases

Mountainsmith Sponsors Yow!: A Fly Fishing and Surf Adventure Film

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Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is stoked to announce their sponsorship of the movie Yow! an Icelandic adventure of discovery, fly fishing and surf.


 Premiering January 2015, Yow! (Icelandic for Yes), the third fly fishing exploration film by Montana-based cinematographer RC Cone, documents his funhogging quest to fish untapped rivers and surf the epic, isolated coastline of Iceland.

 “What we’ve found through shooting Yow! is that the mental and physical process of surfing and fishing in super remote spots are very similar,” says Cone. “It takes a lot of work, you have to appreciate the adventure, you have to be okay being cold and wet for many days before that gratification comes. We said ‘yes‘ to all of that and the experiences captured so far have been awesome. We can’t wait to share the film with the world.”

 Mountainsmith supplied the Yow! crew with a full range of backcountry camping equipment for their Icelandic journey, including a new 2015 Mountain Dome 3 tent, Genesee 4 tent, Ptarmigan 35°F sleeping bag and Arapahoe 20°F sleeping bag


 “We were really excited when RC approached us about this exploratory film project,” comments Mountainsmith marketing manager Jeremy Dodge. “Last year when he released the fly fishing film Tributaries, we were blown away with his creativity and storytelling. Just like Mountainsmith’s ethos, RC’s films put adventure front and center, so it was a no-brainer to partner with him on this movie.”

 Yow: Icelandic for Yes is available now at

About Mountainsmith

Headquartered at the base of the Rocky Mountains in Golden, CO for 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are … forged for life. Visit to learn more.