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Logan Waddell / Groundswell PR email@example.com / 423.488.0995
Golden, CO (July 19, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch brand new gear storage systems and new soft-sided coolers, including the highly anticipated Frostbite Cooler Pack, at this month’s Outdoor Retailer Summer Market in Salt Lake City, UT. These products will hit retailers nationwide in January 2018.
Mountainsmith brought game-changing equipment organization and protection to consumers in 2015 with their gear storage line. 3 years later, the brand will introduce their latest, thoroughly tested innovations in this category, offering more diversified options to keep your gear safe and organized for a wide range of outdoor activities. “The adventure doesn’t always start at the trailhead,” says Mountainsmith President Jay Getzel. “For over a decade, Mountainsmith has been innovating ways to organize, pack and transport your gear from the garage to the car to destinations around the world. We started a gear organization revolution with the Modular Hauler systems in 2005 and 2018 brings with it the next evolution of haulers, cubes, and more. From camping to fly fishing, skiing/snowboarding, biking, climbing, and adventuring with your dog, we are offering better, more thoughtful and durable ways to get your gear to the places you play.”
2018 Mountainsmith Gear Storage Product Line Up:
Mountainsmith Basic Cube / Bundle | MSRP: $27.95 / $79.95
Ready to swallow up gear for any adventure, these rugged organizational cubes shine in the garage, at the campsite and on the road. Breathable side vents, front organization pocket, and color-coded design will ensure your gear is at the ready no matter the destination.
Mountainsmith Zip Top Hauler | MSRP: $59.95
Part duffel, part gear hauler, this bomber bag is ready to be tossed out of the car and into action. Durable, water resistant bottom, venting and accessory pockets will have you hauling and storing your gear without worry and outperforming your standard duffel for years. Pair with the Basic or Cooler Cubes for a complete gear organization system.
Mountainsmith Hot Box Hauler | MSRP: $79.95
The perfect campground companion, this bag eats up your camp kitchen gear with ease. Straight from the garage to the campsite, never forget your 2-burner stove, fuel bottles, plates, utensils and cooking accessories with this easy–to-pack and haul organizer.
Mountainsmith Dump Trunk Hauler | MSRP: $129.95
From garage to trailhead or far off lands, this hybrid duffel, backpack, and gear storagetravel bag protects and organizes ski, climb, fish or bike gear with a separate molded bottom pan and voluminous upper compartment. Shoulder sling and backpack straps included.
Mountainsmith Boot Cube | MSRP: $69.95
Stash your wet, snowy, muddy and slushy gear for easy carry to and from your excursions. Skiing, boarding, fishing and all the gear in between is easily transported and organized from home to the great outdoors in this ventilated and drainage-capable gear cube.
Mountainsmith Cycle Cube | MSRP: $79.95
Get ready for your next MTB ride, cross race or road biking adventure with this compartmentalized, breathable, cycle-specific storage solution. Pack in clothing, shoes, helmet, glasses, food and more to stay organized no matter where you ride.
Mountainsmith Fifty50 (large, medium, small) | MSRP: $19.95 / $17.95 / $14.95
These versatile, zippered cases conform to their contents and stash anything from cable and chargers to shoes to clothes and outerwear. Stash it inside your pack or lash it on the outside and keep your gear clean and organized for office, travel and trail.
Mountainsmith Essentials Stash (medium, small)| MSRP: $24.95 / $21.95
Whether in camp, on the trail or simply in your day-to-day, life requires organization. These utilitarian cases will swallow electronics, toiletries, tool kits, or first aid kits while keeping them accessible and safe when you need them.
In addition to upgrading the brand’s gear storage systems, Mountainsmith is also launching the Cooloir Series soft-sided coolers, as well as the Frostbite Cooler Backpack. Mountainsmith’s success in the soft-sided cooler market has lead the brand to innovate new ways to store and transport food and beverages into the outdoors, clearly visible in their 2018 range. These products feature fully taped seams and a light foam layer for added insulation, and deliver up to 72 hours of cold storage. Additional features include separate dry storage compartments; heavy-duty aluminum hardware and water resistant PU sealed external zippers.
2018 Mountainsmith Soft-Sided Coolers:
Mountainsmith Cooloir 12/24/36 | MSRP: $119.95 / $139.95 / $179.95
The bomber construction of the Cooloir Series is designed to outlast your adventures, delivering up to 72 hours of cold storage (with ice) and maximum leak-resistance. Packs 12, 24 or 36 cans, ice, and features additional dry storage.
Mountainsmith Frostbite Cooler Backpack | MSRP: $69.95
One part backpack, one part cooler. Zip a six-pack into the lower clamshell for a day’s worth of cold storage while keeping gear and essentials dry in the main compartment.
For more information about these new products, please contact Mountainsmith PR representative Logan Waddell: firstname.lastname@example.org
For more information about Mountainsmith, please visit www.mountainsmith.com
Headquartered at the base of the Rocky Mountains in Golden, CO for 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are forged for life. Visit www.mountainsmith.com to learn more.