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Press Releases

Mountainsmith Wraps up Successful Round of Product Videos with Gear Cuts

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Durango, CO (July 20, 2016) – Mountainsmith, a 35+ year veteran of the Outdoor Industry, has recently completed a new batch of product videos produced by Gear Cuts. Complete with outdoor lifestyle shots paired with in-depth, in-studio feature demonstration, the new videos by Gear Cuts enable Mountainsmith customers to both connect with the brand and learn about the benefits the products themselves have to offer. Thanks to consistently clear communication, extensive industry knowledge and streamlined processes, Mountainsmith is thrilled to be moving forwards with Gear Cuts as their agency of choice.

“The process of creating videos with Gear Cuts was so smooth and so easy. It was a refreshing change of pace to work with a proactive videography company,” said Jeremy Dodge, Mountainsmith’s Marketing Manager. “Video production is such an important part of marketing in 2016. It is so great to be able to send our products to Ron and his crew of gear experts, check in with weekly updates, and know that they will make our products look amazing. We know that Mountainsmith’s customers will be just as impressed as we are.”


“To be working with a legacy brand such as Mountainsmith is an honor,” said Ron Rod, Founder of Gear Cuts. “The Mountainsmith videos were a fun combination of outdoor shots showing off the products in action and in-studio shots highlighting product functionality. We think the videos mirror how much we enjoyed creating them, and we are looking forward to getting started on the next batch of Mountainsmith product videos this fall.”

One of the Mountainsmith videos can be seen here.

All of the videos produced by Gear Cuts for Mountainsmith can be found on the Roots Collection page at and the sites of their retailer partners. Mountainsmith is known for its durable gear that gets the job done. In line with that same approach, these new product videos are focused on performing the task at hand at the highest level by increasing conversions and decreasing returns.

About Mountainsmith

Headquartered at the base of the Rocky Mountains in Golden, CO for over 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are…forged for life. Visit to learn more.

About Gear Cuts

Based in Durango, Colorado, Gear Cuts is a video production studio that creates product videos for ecommerce sites for companies in the outdoor, cycling, and snow sports industries. Their portfolio is available at The team at Gear Cuts has worked in product design and development as well as marketing at companies like GoLite, Pearl Izumi, and Trek Bikes. This background gives them a unique insight into the details that set products apart. For more information, contact Ron Rod at