Movement Skis selects Pale Morning Media as public relations partner

BOULDER, COLORADO – The new Colorado-based distributors of Movement Skis, a Swiss big mountain freeride and freestyle ski collection known for award-winning performance and innovative core construction, has selected Pale Morning Media as their new public relations agency of record.

“With a new North American brand base in the Rocky Mountains, and a fresh commitment to making the most out of this incredible ski collection, we’re pleased to be partnering with the experienced communications consultants of Pale Morning Media,” said Jonathan Degenhardt, Movement Skis Brand Manager.

Founded in 2002, Movement has earned a worldwide reputation for distinctive and dynamic skis featuring proprietary Control Torsion System (CTS) ski construction technology – a system which blends torsional stiffness with round longitudinal flex to maximize performance and enjoyment in every snow condition.

Movement is also a recognized leader in sustainable and toxin-free core construction. Their pure wood cores are harvested exclusively from FSC/PEFC-certified forestry operations, and are 100% free of adhesive toxins used in composite or synthetic alternatives.

Movement Skis’ passionate following includes many members of the US media, who showered the brand with numerous accolades in 2009 and 2010. Awards garnered during those two seasons included an Outside Magazine “Gear of the Year” Award, two Backcountry Magazine “Editor’s Choice” Awards, a Powder Magazine “Skier’s Choice” Award, a Skiing Magazine “Test Selection,” and a Ski Press “Best Buy” Award.

“Even though Movement Skis are craved by passionate skiers, well-known by specialty retailers, and embraced by many members of the media, this is really a fresh start for the brand,” said Drew Simmons, president of Pale Morning Media. “There are many stories that will need to be told about Movement in the coming winters, and we’re honored to be a part of this energetic and growing team.”

Based in Vermont’s Mad River Valley, Pale Morning Media (www.palemorningmedia.com) is a public relations, brand strategy and creative communications agency with a dedicated focus on the outdoor world. Founded in 2001, their client roster includes leading technical and lifestyle brands from North America and Europe in the outdoor, wintersport, travel and leisure markets.

ABOUT MOVEMENT NORTH AMERICA:

Headquartered in Boulder, Colo., Movement North America is the exclusive distributor for Movement Skis of Switzerland. Specializing in high energy, high enjoyment designs, Movement is known worldwide for innovative manufacturing techniques and sustainable pure wood core construction. Their dynamic and distinctive ski designs include Freeride, Women’s Freeride, Adventure and Freestyle categories. For more information on Movement and their diverse collection of performance designs, please visit www.MovementSkis.com or contact sales@skimovement.com

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