Bothell, WA â€“ January 13 2011 â€“ Moving Comfort’s commitment to develop best-in-class sports bras continues to gain momentum season after season. Pushing the envelope of what a sports bra can do, Moving Comfort introduces the revolutionary Chill Out sports bra for Fall 2011. Chill Out is constructed with Thermoâ°Coolâ„¢ fabric that will keep the body warm when it is cool, and cool when it is warm.
Chill Out’s Thermoâ°Coolâ„¢ fabric, with an ultra-soft brushed interior, is designed to optimize the body’s natural thermoregulation capabilities through smart fiber cross-sections. This unique fiber construction provides evaporative cooling or thermo-buffering according to the wearer’s needs.
â€œThe idea of a temperature regulating bra was inspired by many rainy and cold runs from our Northwest headquarters,â€ says Julie Baxter, vice president of Moving Comfort. â€œAs we tested it through the seasons, we discovered that Chill Out kept us just as comfortable in the summer months as it did in the chilly fall season.â€
In addition to its cutting edge fabric, Chill Out is engineered to provide superior support and comfort, like only Moving Comfort can offer. Chill Out is available in Chill Out A/B and Chill Out C/D. The A/B version utilizes compression to provide high impact support for A and B cups. The C/D version uses seam free molded interior cups and a stabilized cradle and yoke to create a combination of encapsulation and compression for medium impact support.
Chill Out A/B retails for $42 and is available in S (32AB-34A), M (34AB-36A), L (36AB-38A) and XL (38AB-40A) in colors Arctic and Ebony.
Chill Out C/D retails for $44 and is available in S (32CD-34C), M (34CD-36C), L (36CD-38C), XL (38CD-40C) in colors Arctic and Ebony.
Chill Out will be introduced at Outdoor Retailer Winter Market, January 2011 and will be available in stores July 1, 2011.
About Moving Comfort
Established in 1977 with the first women’s running short, Moving Comfort designs, develops, and delivers best-in-class sports bras and innovative fitness apparel that support, flatter, and inspire women to achieve their own unique personal bests. Headquartered in Bothell, Washington, Moving Comfort is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information, and follow all brand updates on Twitter (@movingcomfort) and Facebook (/movingcomfort).
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