Moving Comfort is on the Run for FW13 with the Latest in Cool Weather

Seattle, WA – January 21, 2013 – Moving Comfort, industry leader and one of the most trusted athletic brands for women, introduces Fall/Winter 2013 apparel that inspires the desire to move forward, no matter the weather. This season’s cool-weather apparel includes insulated vests, track pants, technical tights, and cozy accessories that are both performance-focused and aesthetically beautiful.

“We scoured the market to find gorgeous fabrics that help regulate the core body temperature and provide warmth without weight. Fabrics that beg to be touched, but pull away sweat,” said Heather Cvitkovic, senior product line manager for Moving Comfort. “With exceptional fabrics as the base, we layered on fantastic designs inspired by today’s street style—a run jacket with a modified peplum, or a sleek, technical tight with a band of mini pin tucks. This season, beauty is truly in the details.”

Each and every style in Moving Comfort’s Fall/Winter 2013 run collection incorporates little details the customer does not expect, but so richly deserves:


• Infinity drawcords for the ultimate in adjustability

• Media-compatible or hidden pockets for keys, phones, and cards

• Moving Comfort’s signature Powermesh waistband—as comfortable as it is powerful

• Thumb loops for added warmth

• Subtle reflectivity for visibility

• Flattering silhouettes with feminine details, e.g. pin tucks and ruching

Collection highlights:

JustRight 1/2 Zip $98
 (pictured)

• Fabric: DriLayer® JustRight

• Half-zip with high neck and ponytail-compatible hood

• Radial arm construction for added movement

• Pin tuck detail at waist and hood

• Envelope media pocket at left arm with hook-and-loop closure

• Subtle reflectivity

• Zip hand pockets

• Thumb loops
• 40+ UPF

Sprint Jacket $90

• Fabric: DriLayer®

• Water and wind resistant

• Modified peplum design

• Full-zip with zipper garage

• Radial arm construction for added movement

• Media friendly, welt pocket at left arm

• Zip hand pockets

• Back mesh vent for added breathability

• Wide, ribbed bottom band and cuffs

• 360 ÌŠ reflectivity

• Thumb loops

• 50+ UPF

JustRight Track Pant $88

• Fabric: DriLayer® JustRight

• Wide Powermesh waistband with infinity stretch drawcord slims and stays put

• Brushed inside waistband with hidden pocket

• Zip hand pockets

• Two back patch pockets

• Zip at side hem for easy on/off

• Reflective trim at side hem

• 40+ UPF



Sprint Insulated Vest $110

• Shell Fabric: DriLayer® and DriLayer Plush®

• Fill: Quilted PrimaLoft® polyfill for added warmth

• DriLayer® Plush added at side panels for shape and comfort

• Full-zip with zipper garage

• Zip hand pockets

• Reflective detail on back

• Shock cords and toggles at hem

• 50+ UPF

Sprint Tech Tight $82

• Fabric: DriLayer® Power

• Chafe-free, flatlock seams

• Wide Powermesh waistband with infinity stretch drawcord slims and stays put

• DriLayer® Buzz internal waistband and inserts at back knee

• Pin tuck detail at waist and hem

• Hidden pocket in waistband

• Security zip pocket at center back

• Lined gusset

• 360 ÌŠ reflectivity

Accessories

Body temperature regulating JustRight Beanie ($22), JustRight Ear Warmer ($18), and JustRight Glove ($30) with tech-tipped fingers and envelope pocket at palm for essentials.



About this season’s fabrics:

• DriLayer® JustRight: Not too hot, not too cold. Just right. This chameleon of fabric optimizes the body’s natural thermoregulation by providing evaporative cooling for warm climates and thermo-buffering for colder temps.

• DriLayer® Plush:  Medium in weight, this all-season fabric has a cozy, soft hand and is incredibly forgiving, due to its excellent 4-way stretch and moisture management.

• DriLayer® Power: Durable and resilient, the Power fabric adds superior support and compression to capris and tights with fantastic memory to help them hold their shape. The overall knit structure provides smooth, slimming lines for high performance.

About Moving Comfort

Moving Comfort was established in 1977 with $75, a sewing machine and a desire to create the first pair of running shorts just for a woman. Ever since, Moving Comfort has been a trusted leader in the women’s fitness apparel and sports bra market, creating a full range of styles for the track, studio, gym and all those casual stops in between. All Moving Comfort workout gear is designed for high performance, with spirited style, and is “girlfriend tested, lab approved™.” Moving Comfort is a women-powered company headquartered in Bothell, Wash., and a division of Brooks Sports, Inc.

For additional information, please visit us online (www.movingcomfort.com), on Facebook (/movingcomfort) or on Twitter (@movingcomfort).

A Fit Woman is a Powerful Woman®