Press Releases

Moving Comfort Pushes the Boundaries of Performance and Fashion with Fall/Winter 2014 Apparel Collection



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Seattle, Wash. – January 14, 2014 – Moving Comfort, industry leader in sports bras and women’s fitness apparel, is set to unveil their Fall/Winter 2014 apparel collection at the upcoming Outdoor Retailer Show in Salt Lake City. The latest performance apparel collection incorporates rich textures, mixing matte and gloss, and offers a spectrum of silhouettes, from sleek to voluminous. The combinations create a fresh aesthetic with a decidedly urban edge.

“Every season we strive to push the boundaries of performance and fashion. This season is no different,” says Heather Cvitkovic, Senior Product Line Manager, Moving Comfort. “We’ve elevated what the consumer has come to expect from performance apparel by blending the essence of what we see trending in fashion with the latest technical fabrics. You might ask, is it workout gear or is it fashion? In the case of Moving Comfort Fall 2014, it’s both.”

This season, Moving Comfort puts forth a luxurious and dramatic palette. Look for rich jewel tones with a touch of vibrant color. Gem and Crush are infused with vivid Topaz, and the fiery tonality of Blush and Crimson gets spicy with Punch. The cornerstone of the collection is the JustRight Full Zip. This high-performance jacket regulates body temperature—cooling you down when you feel too hot and warming you up when you feel too cool. Inspired by stylized leather outerwear, this jacket features lightweight, black gloss panels that are embossed to look like quilted leather, and reflective details that mimic studded hardware. Other features include:
· Full-zip with high neck and hood
· Radial sleeves to allow full range of motion
· Thumb loops and zip hand pockets with media porthole on right side
· Reflective detailing on front and back
· Colors: Crush/Black, Crimson/Black, Black
· MSRP: $125

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Urban Gym Capri and Tight highlight this season’s new ikat-inspired jacquard in styles that are flattering on nearly every body. Features include:
· Chafe-free, flatlock seams
· Wide Powermesh waistband that slims and stays put
· Hidden pocket in waistband
· Lined gusset
· Adjustable drawcord at side hem (on Capri)
· Capri Colors: Crush Jacquard, Crimson Jacquard, Black Jacquard, Black Space Dye, Black
· Tight Colors: Black Jacquard, Black Space Dye, Black
· MSRP: Capri $60; Tight $65

Foxie Full Zip incorporates this season’s intricate jacquard in side panel and collar accents. A reflective strip behind the rouched shimmer mesh on the back allows reflectivity to be incorporated as a design feature rather than a performance add-on. Features include:
· Full-zip with high neck and zipper garage
· Radial sleeves to allow full range of motion
· Zip hand pockets
· Reflective detail on back
· Thumb loops
· 50 UPF
· Colors: Crush Jacquard, Crimson Jacquard, Black Jacquard
· MSRP: $110
· Also available in Foxie ½ Zip (MSRP: $88)

The Twist Open Back delivers a juxtaposition of texture through a combination of matte DriLayer® Plush fabric on the front paired with a sheer mesh back that gives a hint of shimmer. The peek-a-boo back is right on trend and perfect for highlighting this season’s FineForm strappy sports bra. Other features include:
· Ruched sleeves
· Thumb loops
· Relaxed fit
· Colors: Gem, Blush, Black
· MSRP: $65

Cooler workouts call for a seamless workhorse that wicks moisture, resists odors, and feels skin-soft. The season’s new Fusion Collection features a heather and solid stripe pattern, ready for the workout or just a comfortable top paired with jeans.
Fusion Long Sleeve features:
· DriLayer® Seamless, odor-resistant fabric
· Engineered knit with jacquard design
· Thumb loops
· Colors: Gem Heather, Punch Heather, Black Heather
· MSRP: $65
· Also available in Fusion Hoodie $68, Fusion Tee $46 and Fusion Tank $42.

About Moving Comfort
Moving Comfort adds a lift to every woman’s workout with sports bras and fitness apparel that deliver performance and style wherever life takes her. Established in 1977 with the first women’s-specific running short, Moving Comfort nurtures the belief that A Fit Woman is a Powerful Woman®. The company is headquartered in Seattle, Washington and is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information, and follow all brand updates on Twitter (@movingcomfort) and Facebook (www.facebook.com/movingcomfort).