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Seattle, Wash. – July 23, 2014 – Moving Comfort, the industry leader in bras for active women, debuts their first ever category-specific collection for Spring 2015. With the entire team now focused on bras, each and every style has been refreshed for the spring season with Hot Shot leading the way with a new look and features.
“We are thrilled to introduce our first collection exclusively dedicated to bras,” says Anne Cavassa, Vice-President Global Apparel. “Take one look at our imagery this season and you will see that we are embarking on something distinctively different from the past or anything else that is happening in the active space.”
For spring, gorgeous, soft, sun-faded hues define the color palette, while sophisticated patterns play an important role— adding texture and dimension with both exotic prints and classic stripes. The centerpiece of the latest collection is the all-new Hot Shot. Moving Comfort looked to the wide-strap styling and fashion crops seen in both ready-to-wear and swim collections when designing Hot Shot, a bold and marked departure from the thin yoga straps ubiquitous in the active market.
Hot Shot features a modern, minimal, open ladder back that effortlessly molds around the body for flexible comfort. The innovative DriLayer® Adapt straps self adjust for a personalized, hardware-free fit with every wear.
Additional features include:
· Removable cups that offer shape and modesty options
· Soft, fabric-covered bottom band that stretches for flexible movement
· Minimal back coverage allowing for maximum range of motion
· Encapsulation and compression support
· Sizes: XS – XL
· Colors: Lotus Emboss/Black, Celery Emboss/Black, Chambray Emboss/Black, Black
· $42 MSRP
Hot Shot is a key directional style to Moving Comfort’s Secure Collection that launched Spring 2014, featuring bras that are beautifully uncomplicated, yet performance ready, for women who crave comfort above all else. Crafted with state-of-the-art fabric technologies, they mold to—and move with—the body so intuitively, women may forget they’re even wearing one.
“Moving Comfort is the only active bra brand that has a deep understanding of a woman’s body in motion,” says Cavassa. “Our designers are truly masters of their craft—skilled in pattern cutting, grading, and fit. Our dominance in the active bra market attests to the fact that when women discover what movement feels like in our bras, they come back to us time and time again.”
About Moving Comfort
Moving Comfort seeks to inspire every active woman to move with confidence by crafting bras that ensure that no matter what she does, her curves move seamless with her. Since 1977, every stitch has been sewn to fulfill her unique need for support. Headquartered in Seattle, Washington, Moving Comfort is a division of Brooks Sports, Inc. Visit movingcomfort.com for more information, and follow all brand updates on Twitter (@movingcomfort) and Facebook (facebook.com/movingcomfort).