Moving Comfort Targets Younger Consumer with SS12 Workout Apparel
Moving Comfort is set to unveil its latest women’s-specific workout apparel collection addressing a younger customer, in both age and attitude.
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Seattle, WA â€“ July 28, 2011 â€“ Moving Comfort is set to unveil its latest women’s-specific workout apparel collection at this summer’s Outdoor Retailer Show. Following extensive interviews with women across the country, the brand has refocused the apparel collection’s offerings and aesthetic to address a younger customer, in both age and attitude.
The spring 2012 collection delivers performance apparel designed to make you feel great and look great. Run, the foundation of the brand and an important facet of Moving Comfort’s core customer’s fitness plan, is addressed with figure flattering shorts and skorts as well as high impact support tanks.
The collection also includes a wardrobe of mix-and-match tanks, tees, and capris that are ideal for CrossFit and the myriad of studio classes that round out today’s workout regime. The Cool It collection completes the assortment with cozy, heathered styles that transition seamlessly from workout to post workout.
â€œWe really had a lot fun developing this collection and I think it shows,â€ says Heather Cvitkovic, senior product line manager for Moving Comfort. â€œThis spring collection features color blocking, bold prints, and lots of layering with pops of colors peeking from underneath. The silhouettes are feminine, but also carry a certain edge that we like to call â€˜kicksassy’!â€