Moving Comfort® Unveils Spring 2010 Apparel

Moving Comfort, industry leader in sports bras and women’s fitness apparel, is pleased to introduce their Spring 2010 apparel, combining feminine design and high performance, and eco-friendly fabrics.

“Moving Comfort is a company of women, designing for women. We know our customer because we are our customer,” says Julie Baxter, Vice President of Moving Comfort. “Our insight about women’s fitness and her needs drives our inspiration and guides us in everything that we do.”

New for the season, Moving Comfort bottoms feature DriLayer® Eco Stretch, a recycled polyester fiber developed from post-consumer plastic bottles. This eco-friendly alternative to virgin polyester is quick drying, high-performance fabric that provides superior stretch and comfort. In addition, Moving Comfort utilizes aerosilver® technology for the first time. The silver nano-technology is a naturally acting anti-microbial material that stops odor-producing bacteria, wash after wash. Since silver is a natural conductor, aerosilver® helps regulate the body temperature and pulls moisture away from the body, keeping skin dry and comfortable.

Along with eco-friendly innovations, the apparel collection, comprised of Endurance and Fitness + Yoga, delivers a fresh aesthetic for the season. Right on trend, the collection features a color palette of “dusty brights,” silver accents and specially placed mesh inserts. Highlights of the collection include:

ENDURANCE SPRINT COLLECTION: The all new Sprint Collection is the modern interpretation of Moving Comfort’s heritage as the first company to develop a women’s-specific running short over thirty years ago. Sprint features fast, lightweight, high-performance fabrics that are perfect for hot weather conditions and race day. Chose from:

Sprint Tank – When the sun is the hottest, this airy tank will move moisture quickly and keep the skin cool and dry.
•Airy, lightweight fabric with open knit construction for maximum breathability
•Shaped seams on the front and back with powermesh insert at upper back for ventilation
•Available in S-XL
•MSRP $36

Sprint T – This highly technical top featuring aerosilver® offers slightly capped sleeves to provide shoulder coverage and increase range of motion.
•Permanent anti-microbal, silver nano-technology moves moisture and prevents odor
•Shaped seams on back with powermesh insert at front and upper back for ventilation
•Available in S-XL
•MSRP $44

Sprint Short – DriLayer® Eco Stretch and side pockets make this short a must have for training runs and race day.
•Non-roll, elastic waistband with MC drawcord
•Mesh side panels with pockets
•Modified split leg provides movement and coverage
•Lightweight, wicking brief liner
•Internal pocket
•Available in XS-XL
•MSRP $32

Sprint Skort – Designed for the run or any high sweat workout, this skort fabric and liner are constructed with aerosilver® to move moisture and prevent odor.
•Permanent anti-microbial, silver nano-technology moves moisture and prevents odor
•Contoured waistband with MC drawcord
•Mesh side panels with pockets
•Reflective trim on front and back
•Compression boy short liner
•Internal pocket
•Available in XS-XL
•MSRP $44

YOGA + FITNESS: Moving Comfort understands that for active women, there is often no time for wardrobe changes. Spring 2010 Yoga + Fitness is perfectly suited for the gym and the yoga studio, but just as stylish for a run around town. Choose from:

Flow Tank – Featuring a powermesh shelf bra, this flattering tank is designed for low impact activities like yoga.
•Internal powermesh shelf bra
•Flattering exterior design lines provide great shape and style
•Cross-back styling ensures full range of arm movement and strap stability
•Available in S-XL
•MSRP $52

Twist Tank – This stylish front twist tank is designed with the yogi in mind. aerosilver® keeps skin dry and fabric odor free.
•V-neckline with front wrap styling
•Permanent anti-microbial, silver nano-technology moves moisture and prevents odor
•Available in S-XL
•MSRP $42

Flow Capri and Pant – With a body conscious fit, these new Flow bottoms fit the woman looking for an all-in-one bottom that can do anything.
•2 ¼ “ contoured waistband
•Flattering, off-set front and back waist
•Powermesh vent at center back waist
•Internal pocket
•Capri available in XS-XL and 1X-2X; MSRP $54
•Pant available in XS-XL(short, regular and long lengths); MSRP $60

Flow Jacket – A great post workout jacket that’s both functional and fashionable.
•Full center zip
•Zip hand pockets
•MC signature thumb loops
•Front and back shaped seams with powermesh insert at back for ventilation
•Available in S-XL
•MSRP $75

About Moving Comfort®
Established in 1977 with the first women’s running short, Moving Comfort designs and delivers fitness apparel and sports bras that support and inspire women to get fit, be healthy and achieve their own unique personal best. Headquartered in Bothell, Wash., Moving Comfort is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information.

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