Multisport Journeys Announces Outdoor Retailer Happy Hour in Support o

Multisport Journeys (MSJ) is teaming up with the Outdoor Industry Women’s Coalition (OIWC) to support women inspired by the outdoors. You can support OIWC by designing your own custom Multisport Journeys cotton tee shirt or hat at the happy hour. Proceeds from the event will be donated to OIWC.

Stop by MSJ’s booth (#BR509) during Outdoor Retailer’s Winter Show for happy hour, from 4-6pm on January 19, 20 and 21 for free Red Rock Amber Ale. The first 10 participants each day receive a complimentary MSJ beer mug. Enter daily drawings for a free laser-etched fleece and wicking tee with the artwork of your choice.

“Multisport Journeys’ positive messaging is a great reminder to us all to get out there regardless of age or place. With her noteworthy business experience, we see Sue Field as a welcome addition to the Outdoor Industry,” says Sally Grimes, Executive Director of OIWC. “We are pleased to be promoting Field’s artwork and product through our extensive outreach network and social media channels.”

MSJ promotes positive “get active outdoors” messages with 60+ original sports & travel images and asks, “What Do You Live To Do”? MSJ’s artwork can be laser-etched into a high-quality fleece jacket or vest, printed on casual or technical adventure apparel and embroidered onto baseball caps and snow beanies. See MSJ’s full line of men’s, women’s and kids’ styles at the OR Winter Show.

MSJ founder and active boomer herself, Sue Field is excited about her company’s recent partnership with OIWC. “As a woman seeking balance through an active outdoor lifestyle, the direct support of OIWC means a lot to me and I hope that together we are able to inspire more women to live a life that they love,” says Field.

About Multisport Journeys. Founded in 2009, Sue Field started Multisport Journeys to develop a brand that celebrates a well-rounded approach to life and sports. Field created Multisport Journeys after deciding to throttle back from a high-powered Wall Street, finance and consulting career. Settling into a more tranquil life in the heart of Colorado’s spectacular San Juan Mountains, Field developed the apparel brand as a prequel to a series of active travel guidebooks she intends to write and publish that will be aimed at boomers, like herself, and beyond. For further information visit the Multisport Journeys website.

About OIWC. OIWC is a non-profit association designed to promote the views and interests of women engaged in or impassioned by the outdoor, snow sports, action sports, and bicycling industries. OIWC invites all women to become members and to lead our industries to positive solutions in business, social and environmental issues. Visit http://www.oiwc.org for more information.