Press Releases Becomes Member and Sponsor of IMBA

Featuring Drift Innovation Cameras, is IMBA’s first Point of View Camera Sponsor

Boyne City, Mich.,–, a new online retailer of point-of-view wearable action cameras and accessories, will be the first Point of View Camera provider to sponsor a Sales for Trails program and become a corporate member of the International Mountain Bicycling Association (IMBA). In an agreement with IMBA, will provide discounts for IMBA members on select cameras and make a donation to the IMBA Trailbuilding Fund for every sale of the new Drift HD170 and X170 action sports cameras. offers an excellent selection of wearable video action cameras and accessories perfect for all mountain bikers. All models have bike-specific mounting options for a helmet, handlebars, or seat post to provide hands-free video for many shooting angles. In particular, recommends the Drift X170 and HD170 for IMBA members and bicyclists, as it is designed with smart features for riding, such as the wireless remote control and LCD screen.

IMBA, headquartered in Boulder, Colo., is a non-profit educational association whose mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide. The organization is comprised of over 35,000 individual members, 750 bicycle clubs, 160 corporate partners and around 600 bicycle retailers, most of who are mountain bike enthusiasts. Therefore, the sponsorship with not only is a perfect match, but both company’s visions are aligned and committed to the efforts of preserving the trails.

To support IMBA, will kickoff the partnership with great discounts on the Drift X170 and HD170, followed by frequent special promotions on other point of view cameras. Additionally, $10 per unit sold will be donated to IMBA Trailbuilding fund via the Sales for Trails program. Anyone interested can join IMBA or check out the Sales for Trails program and IMBA membership benefits

“IMBA is excited to welcome Mypov360 as a new corporate member and is thrilled to have a point of view camera business on board, helping support the Trailbuilding Fund and telling the story of IMBA and trails,” said IMBA Development Director Rich Cook “High definition video is a perfect medium to share the power of great trails and the excitement of our sport.”

To learn more about IMBA and all of it’s programs please visit: For more information about Drift and please visit:

About is an online retailer of the hottest point-of-view wearable video sports cameras and accessories for video and photography enthusiasts. Not only the go-to website for simple and easy to use hands-free video products, also provides the online shopper with valuable market information from the online video community to determine the best wearable camera for each individual lifestyle, purpose and budget. The experience is about finding the perfect camera and accessories to “Capture the World From Your Point of View.”

Drift Innovation · GoPro · VHoldR · Liquid Image Video Swim Mask Explorer

About International Mountain Biking Association (IMBA)
Since 1988, the International Mountain Biking Association (IMBA) has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA’s worldwide network include 35,000 individual members, more than 750 bicycle clubs, 160 corporate partners and 600 bicycle retailers, IMBA’s members live in all 50 U.S. states, most Canadian provinces and in 30 other countries. IMBA’s headquarters in the United States are located in Boulder, Colorado. Learn more by visiting