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Bozeman, Mont. (January 21, 2021) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function, and durability for people who have a mission to accomplish, announces its partnership with Blue Fire Collective as its agency of record for public relations and advertising for the Outdoor segment. Blue Fire is an integrated marketing collective made up of talented professionals with deep experience in all aspects of marketing, content creation, advertising and brand communications.
MYSTERY RANCH builds the best load-bearing equipment in the world designing packs that are built for a different kind of customer, for folks who inspire, and men and women with a job to do. Using the best materials available and the most durable construction methods, MYSTERY RANCH makes backpacks that support any mission whether it’s on the front line, the fire line, the cleanest line or the steepest line.
Blue Fire Collective Founder and Managing Member Erin Brosterhous is no stranger to the brand having worked on the outdoor business since MYSTERY RANCH re-entered the market in 2015. With first-hand knowledge of the brand, its products and the people who make it so special, Brosterhous is thrilled to continue on as the principal media contact for Outdoor.
“A human connection creates the opportunity for long-lasting relationships,” shares Ryan Holm, marketing director for MYSTERY RANCH. “These days, a brand uses media to build an approachable, brand presence, but it is the personal interactions and friendly faces that have championed our brand story. It’s been an absolute pleasure to share the MYSTERY RANCH vision with Erin Brosterhous for the last six years. This magnificent personality understands our genuine and bizarre concepts and turns them into meaningful, rich outputs that grow our market share.”
“In the time that I’ve spent working on the business, MYSTERY RANCH has developed beyond just a brand that makes great backpacks,” said Brosterhous. “The culture that Dana and Renee have created is uniquely inspiring and the growth they’ve enjoyed is a testament to the good work and long-standing relationships they nurture. This special-something drives anyone who works for them to give their best which culminates into an allegiance to the brand that can’t be simulated. It is an honor, now as Blue Fire, to continue to serve this brand and the passionate individuals who make its heart beat.”
MYSTERY RANCH will be supported by a team of brand, PR and content strategists including Brosterhous and Chelsea McGuire.
Blue Fire Collective