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Bozeman, Mt. (March 23, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, announced today the release of the Carryology Assault 24L pack, a customized, go-anywhere pack that was designed in collaboration with media partner, Carryology. While the pack is only available online in the U.S with a limited run of 300, fifty additional packs will be sold at retail at the MYSTERY RANCH Harajuku flagship store in Tokyo, Japan.
Carryology, a media platform devoted to “exploring better ways to carry” (a.k.a. packs and bags), affectionately refers to the project as “the birth of a unicorn.” The introduction of the Carryology Assault 24L comes after three years of development, but the idea was first conceptualized nearly a decade ago when the two organizations first began working together.
“I’m not sure how, or exactly when, but we started to pay attention to a bunch of fellow bag nerds that had started a site called Carryology,” reflected Dana Gleason III, product manager for the Outdoor and Hunting categories for MYSTERY RANCH. “Early on, my favorite pieces were all about the upper level theories of what works best for specific types of bags, so you can imagine how great it was when Mystery Ranch and Carryology connected in person. They have always done an amazing job at digging deep into the world of packs, bags, and all things carry, and they’ve created a community of which the Ranch will always be a part of.”
Meet the CARRYOLOGY ASSAULT.
Coming in at 24L, the classic 3-Zip design embodies the heritage of MYSTERY RANCH as do the coated YKK® zippers and 500D CORDURA® fabric, yet the blend of X-ply fabric and anodized aircraft-grade aluminum hardware elevates this pack beyond just function – its sexy. With the contoured, Arc pockets on both sides featuring internal organization, the deep-dish lid pocket and floating padded computer sleeve with PALS webbing for MOLLE attachment, there isn’t any shortage of organization. This go-anywhere pack proves that there is one bag to rule them all – the CARRYOLOGY x MYSTERY RANCH limited edition Assault Pack includes a custom moral patch and plenty of VELCRO® on top of the lid so you can flaunt your unicorn while personalizing it, just in case you cross paths with another of the limited run in an airport, office or trail.
Better. Lighter. Faster. Stronger. That was the motto for this design and here are some of the facts.
- Volume: 1465 cu-in, 24L
- Weight: 2.9 lbs., 1.3 kg
- Dimensions: 22″x10.5″x10″, 22×26.5×25.5cm
- MSRP: $350
Lifestyle images and detailed product images are available upon request.
About MYSTERY RANCH:
Founded in 2000, MYSTERY RANCH is committed to building the finest load carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: http://mysteryranch.com #BuiltForTheMission
Inside | Out Communications