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Press Releases

NATHAN Partners With Locally To Drive Shoppers Into Local Stores

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SHARON HILL, Pa. (February 11, 2016) NATHAN, the Running Essentials™ leader in creating purposefully-designed hydration, visibility and performance gear, is excited to announce its partnership with Locally. The performance brand will utilize Locally’s on-site engagement tools to help guide visitors into completing their purchase at a local store. NATHAN is utilizing Locally’s flagship tools: a nearby Product Locator and the managed Dealer Locator.

“For years, we’ve wanted a way to show retailer inventory on our website, to provide our shoppers with a complete array of options for completing their purchase,” said Brent Hollowell, VP of Marketing at NATHAN. “We focus on creating products that runners really enjoy bringing with them on their run, and part of that is ensuring they are able to find our gear quickly and easily. We’re thrilled to be launching these tools with Locally, and we look forward to working to help maximize retailer and vendor participation over the next few months.”

NATHAN’s new Locally Product Locator now shows a shopper viewing a specific item which nearby store has that exact item, including the desired color and size, in stock. If a given product isn’t in stock nearby, the locator recommends related styles that are available at retailers in close proximity. To ensure the most up-to-date information is available, the Product Locator is powered by retailer inventory feeds provided at least once a day, and in some cases, in real-time.

According to Locally president, Mike Massey, “The Product Locator serves the type of shopper that is on a brand site to learn about their products and take notes, but ultimately wants to hold an item or ask questions before completing their purchase in-store. There’s no more powerful way to serve this ‘online-to-offline’ shopper, and lock them into purchasing your brand, than through our Product Locator technology.”

NATHAN also launched the Dealer Locator – powered by Locally’s innovative OpenStoreFront data harmonization engine – which will help the brand present the most accurate store information to shoppers. The Dealer Locator shows shoppers what’s in stock at each store and lets them complete a purchase, either by putting a product on hold for in-store purchase or paying online for in-store pickup.

“We’re very excited to have NATHAN join Locally as the newest brand committed to connecting online shoppers with our real-time store inventory” said Kris Hartner, owner of Naperville Running Company. “We applaud NATHAN for pioneering this technology within the vendor community and for their continued commitment to the running specialty marketplace.”


Locally is a mission-driven company, owned by retailers, brands and industry representatives, dedicated to building the definitive platform for helping online shoppers connect to local inventory in novel ways. Retailers can participate by claiming their Locally account at, where they will also learn how to automate their inventory feed. Locally works with more than twenty POS systems and offers direct integrations with leading systems, including a recently finalized real-time inventory integration with industry leader, RICS.


NATHAN designs purpose-driven running essentials that help athletes at all levels run stronger and run longer. At NATHAN, we believe that if you run, then you are a runner. No matter where or why, how far or fast, NATHAN creates the market-leading hydration, visibility, and performance essentials that empower runners to go out and have their best run. 

NATHAN is part of the United Sports Brands portfolio of sports performance and protective product brands including Shock Doctor, McDavid, Cutters, and, XO Athletic, who are owned by Bregal Partners, a private equity investment firm. For more information, visit NATHAN at, on Facebook (NATHAN), Twitter (@NathanPerfGear) and Instagram (@NathanPerfGear).