Nathan Performance Gear Hires Snowden & Co. For West Coast Sales

(SHARON HILL, Pa.) – Nathan Performance Gear™, a world leader of innovative hydration, reflective, and multisport gear and accessories, has selected Snowden & Co. to represent its brand, products, and services at over 200 specialty run, bike, and sporting goods retailers in the states of California, Arizona, Nevada, and Hawaii.

Led by Frank Snowden, Snowden & Co. join Nathan at an exciting time, as the brand continues to drive product development in the performance accessory category and increase its market share through enhanced retailer support and community outreach.

“Frank Snowden’s experience in this industry is unmatched,” says Bridgit Lombard, executive vice president of sales and strategy of Nathan’s parent company, Penguin Brands, Inc. “He is proactive, supportive of our retail partners, and creative with grassroots community building efforts in the market. We couldn’t be happier to have him representing Nathan.”

“Frank and his team are very particular about the brands they choose to represent, selecting only top quality market contenders to share with his retailers – just one reason why we’re a great fit. We are confident this partnership will drive growth,” adds Lombard.

Founded in 1988 in Carmel, Ca., Snowden & Co. first focused on the bike channel in northern California. After a decade of successfully building and fostering key relationships in that channel, Snowden expanded the agency in 2002 to include all of California, as well as Arizona, Nevada, and Hawaii, and added the run and sporting goods channels to its key focuses.

Today, Snowden represents Saucony and Clif Bar, and heads a sales force of three sales representatives – Sam Giles, Brent Steiner, and Emily Corbett – who, along with Snowden, have a combined 60 years of sales experience in the bike, run, and sporting goods channels.

“We are proud to have been chosen as the sales agency for Nathan and Penguin,” says Snowden. “We are excited to be representing the category leader in hydration and safety. Nathan is a perfect fit for our agency and more importantly, a perfect fit for our customers.”

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About Nathan Performance Gear

Inspired by athletes, Nathan Performance Gear is a world leader of innovative hydration, reflective, and multisport gear and accessories. Driven by a relentless pursuit of excellence, Nathan’s line of race belts and vests, bladder packs, handhelds, runner’s packs, bottles, and reflective vests and accessories continue to help athletes of all levels redefine humanly possible. Available in specialty running shops, sporting goods stores, and over 35 countries worldwide, Nathan Performance Gear is a subsidiary of Penguin Brands, Inc.