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NATHAN Strengthens Run Specialty Support With New Sales Structure


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NATHAN, the Running Essentials™ leader is excited to announce an updated sales leadership structure designed to strengthen support of the brand’s partners within the integral run specialty channel.

With a market-leading position in hydration, visibility, and performance gear, and new and innovative products hitting the market each season, the updated sales structure will help to further solidify NATHAN’s status as the leading provider of run specialty essentials, and the true one-stop-shop for run specialty partners.

National Sales Director

After four years of driving growth in NATHAN’s robust specialty retailer channel as the Western Regional Sales Manager, Lindsay Cousley has been promoted into the newly created role of National Specialty Sales Director. Cousley is responsible for the strategic specialty channel sales direction of NATHAN, and is supported in this role by two Regional Account Managers.

“I am very grateful for this opportunity to move into a national role with NATHAN,” said Lindsay Cousley. “We are excited to continue to help our specialty retailers successfully build the essentials category, driving increased profitability by delivering the most innovative products and on-point branding.”

Regional Account Managers

The newly created position of Regional Account Manager will be responsible for supporting NATHAN’s specialty retailers and independent reps within their region. They will lead the effort to provide additional hands-on support to the entire specialty retailer base, and strategically drive sales and profitability in the essentials category through planning, dedicated space, and educational programs.

Dan Suher is stepping into the role of Regional Account Manager – East, after a successful stint as the Specialty Sales Coordinator for NATHAN this past year. Former NATHAN Tech Rep, Sablle Scheppmann, assumes the role of Regional Account Manager – West. 

ABOUT NATHAN 

NATHAN designs purpose-driven running essentials that help athletes at all levels run stronger and run longer. At NATHAN, we believe that if you run, then you are a runner. No matter where or why, how far or fast, NATHAN creates the market-leading hydration, visibility, and performance essentials that empower runners to go out and have their best run. 

NATHAN is part of the United Sports Brands portfolio of sports performance and protective product brands including Shock Doctor, McDavid, Cutters, and, XO Athletic, who are owned by Bregal Partners, a private equity investment firm. For more information, visit NATHAN at www.NathanSports.com