National Geographic Selects Craghoppers as Official Apparel Partner
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National Geographic has selected Craghoppers adventure travel apparel as an exclusive licensed apparel partner for North America, providing National Geographic-branded apparel for the United States, Canada, and Mexico at stand-alone retail and online stores.
“We are thrilled to partner with such a storied and revered organization as National Geographic,” said Lindsey Hayes, CEO of Craghoppers North America. “We take great pride in the heritage and quality of our apparel, but we’re equally as proud of our philanthropic efforts around the world. We are privileged to be able to partner with an organization whose brand vision aligns with our own and who will help further cement the Craghoppers brand as a leader in travel apparel.”
“For more than a century, National Geographic explorers and photographers have traveled the world to capture stunning images and collect compelling stores,” said Krista Newberry, National Geographic’s senior vice president for Licensing, North America. “Partnering with Craghoppers, a celebrated world-travel apparel company, allows us to combine our resources and expertise to create quality apparel while also supporting both of our organizations’ global efforts.”
Select key styles will be specifically manufactured for the National Geographic-branded product line. Craghoppers’ National Geographic-branded apparel will be available at retail in spring 2015.
National Geographic’s net proceeds from the sale of these products will support vital exploration, conservation, research, and education programs.
About Craghoppers
Based in the U.K. over 40 years ago, Craghoppers designs and manufactures premium performance products for hiking, climbing, camping and all kinds of recreational travel. Tested by some of the world’s toughest hikers, climbers and outdoor enthusiasts, US Craghoppers collection brands include Craghoppers, Bear Grylls by Craghoppers and NosiLife, the world’s most extensive line of Insect Shield® insect-repellent clothing. Craghoppers is part of the Regatta Group with 20,000 stores in 30 countries. For more information, visit www.us.craghoppers.com.
About National Geographic
With a mission to inspire people to care about the planet, the 126-year-old National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Working to inspire, illuminate and teach, the member-supported Society reaches over 600 million people worldwide each month through its media platforms, products and events. National Geographic has funded more than 11,000 research, conservation and exploration projects, and its education programs promote geographic literacy. For more information, visit www.nationalgeographic.com.
