FOR IMMEDIATE RELEASE
July 27, 2010
Todd Walton, The Walton Works
PR & Partnerships Manager, NOLS
800.710.6657 x 2236
National Outdoor Leadership School Extends Partnership with Deuter USA
Leading pack maker partners with premier wilderness school for rock climbing packs
LONGMONT, Colo (July 27, 2010) — The National Outdoor Leadership School (NOLS) and Deuter USA have expanded their long-term partnership into NOLS’ rock climbing program.
Deuter has been the exclusive provider of packs for NOLS’ outfitting department for over five years. Each year, hundreds of NOLS students and instructors head into the backcountry equipped with Deuter’s high-quality and multi-use backpacks to learn and teach wilderness skills, leadership, and outdoor ethics. NOLS will outfit students and instructors on its rock climbing courses with Deuter’s Spectro AC 38.
â€œNOLS students and leaders need reliable, durable gear in the field and our partnership with Deuter speaks directly to that,â€ says NOLS Partnership Manager Jeanne O’Brien. â€œDeuter is the ideal partner for making sure we have the best products on our people for the appropriate courses. The Spectro really proved its worth in testing and we are excited to extend our partnership with Deuter.â€
â€œWorking with NOLS, providing our packs and helping with their education efforts continues to be a very positive relationship,â€ says Christian Mason, Director of Sales for Deuter USA. â€œWe look at our partnership as one that helps us provide the best products for NOLS students and instructors for every course.â€
To celebrate their extended partnership and retailer programs, NOLS and Deuter will be hosting an event at the Outdoor Retailer Summer Market in Salt Lake City, UT at the Deuter booth (#12000) on Wednesday, August 4 from 5 â€“ 6pm with prize giveaways and beer provided.
Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Deuter’s major focus is on the development and sales of innovative, high quality and multi-use packs. Deuter’s current strength in pack innovation is the ventilated back system they have developed and refined over the last 24 years as well as their complete line of child carriers. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a significant impact in the U.S. market. Deuter USA has over 400 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry. For more information, please visit www.deuterusa.com.
Founded in 1965 by legendary mountaineer Paul Petzoldt, NOLS is the leader in wilderness education, providing awe-inspiring, transformative experiences to nearly 14,000 students each year. These students, ages 14 to 70, learn in the wildest and most remote classrooms worldwideâ€”from the Amazon rain forest to New Mexico’s limestone caves, from rugged peaks in the Himalaya to Alaskan glaciers and Arctic tundra. Graduates are active leaders with lifelong environmental ethics and outdoor skills. NOLS also offers customized courses through NOLS Professional Training, and the Wilderness Medicine Institute of NOLS is the leading teacher of wilderness medicine worldwide. For more information, call (800) 710-NOLS (6657) or visit www.nols.edu.
FOR IMMEDIATE RELEASE