Nautilus, Inc. and Dick's Sporting Goods, Inc. Announce Integrated Fitness Partnership Beginning Fall 2008
Global fitness company Nautilus, Inc. (NYSE:NLS) and leading sporting goods retailer Dick's Sporting Goods, Inc. have announced an integrated fitness partnership for fall 2008.
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VANCOUVER, WA–Dec 5, 2007 — Global fitness company Nautilus, Inc. (NYSE:NLS) and leading sporting goods retailer Dick’s Sporting Goods, Inc. have announced an integrated fitness partnership for fall 2008.
The new partnership will include an 8-10 item assortment of premium branded home fitness equipment, along with merchandising and marketing support that meets the expectations of Dick’s Sporting Goods shoppers. Previously, Dick’s Sporting Goods floored 3-4 items and has tested larger store-within-a-store assortments from Nautilus.
“We are looking forward to an exciting new partnership specifically designed to reach Dick’s Sporting Goods shoppers with premium fitness equipment,” said Ed Stack, chairman of the 340-store sporting goods retailer.
“We will be using the next 6-8 months to work with the leadership at Nautilus to introduce a sustainable presentation of premium branded equipment, much as we have done in other sections of our stores.”
Specific items were not described for competitive reasons but will include an assortment of cardiovascular and strength equipment geared toward those who exercise frequently at home.
“We are honored to have been selected by Dick’s management for this exciting initiative,” said Tim Joyce, Sr. Vice President of Global Sales for Nautilus, Inc. “This retail partnership is a promising glimpse into the future of Nautilus customer relationships.”
About Dick’s Sporting Goods, Inc.
Dick’s Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of November 3, 2007, the Company operated 340 stores in 36 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, a multi-channel golf specialty retailer, with 77 stores in 29 states, ecommerce websites and catalog operations.
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE:NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus®, Bowflex®, Schwinn®Fitness, StairMaster®, Universal®, and Pearl iZUMi®, Nautilus manufactures and markets innovative fitness products through direct, commercial, retail, and international channels. Formed in 1986, the company had 2006 sales of $680 million. It has 1,450 employees and operations in Washington, Oregon, Colorado, Oklahoma, Illinois, Virginia, Canada, Switzerland, Germany, United Kingdom, Italy, China, Australia, and other locations around the world. Website: www.nautilusinc.com.
In connection with the solicitation of proxies, Nautilus has filed with the SEC and mailed to shareholders a definitive proxy statement (the “Proxy Statement”). The Proxy Statement contains detailed information about Nautilus, the special meeting and individuals who are deemed to be participants in Nautilus’ solicitation of proxies. Nautilus’ shareholders are urged to read the Proxy Statement carefully in its entirety. Shareholders may obtain additional free copies of the Proxy Statement and other relevant documents filed with the SEC by Nautilus through the website maintained by the SEC at www.sec.gov or at Nautilus’ website www.nautilusinc.com.
