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New Balance Named Presenting Sponsor of ZOOMA Women’s Race Series
April 10, 2008 â€“ Washington, D.C. ZOOMA Women’s Race Series, a new national series of women’s running events, announced today that New Balance will be the presenting sponsor of the 2008 race series.
New Balance will provide all 2008 ZOOMA race participants with performance apparel and will participate in the ZOOMA post-race parties, encouraging runners and celebrating their accomplishments. This partnership is part of New Balance’s new brand campaign (â€œLOVE/hate. this is the New Balanceâ€) that highlights the runner’s complex love/hate relationship with running.
â€œNew Balance is eager to work with ZOOMA, an exciting new concept in road races,â€ said Dan Green, integrated marketing at New Balance. â€œAligning ourselves with the ZOOMA series enables us to specifically reach out to women in a fun, engaging way and allows us to continue to highlight our innovative performance products.â€
New Balance manufactures technologically innovative performance products for women, men and children and works diligently to partner with organizations committed to performing services for the betterment of society. ZOOMA Women’s Race Series is a new concept in women’s health and fitness that inspires women to achieve a challenging fitness goal with more perks and bigger parties than typical co-ed races.
â€œWe are proud to partner with New Balance as a presenting sponsor in 2008,â€ said Brae Blackley, executive director of ZOOMA Women’s Race Series. â€œNew Balance offers excellent running footwear and apparel, and the brand shares our passion for inspiring women to lead healthy and active lives.â€
For more information, please visit www.zoomarun.com or contact Andrea Meier at email@example.com.
About ZOOMA Women’s Race Series:
ZOOMA Women’s Race Series is a new concept in running races designed to inspire women to lead healthy lives with more perks and bigger parties. ZOOMA will roll out events in six cities across the U.S. by 2010 beginning with the first event in Annapolis, Maryland on June 1, 2008 and the second event in Atlanta, Georgia on November 16, 2008. ZOOMA participants enjoy a host of free luxuries, including localized online group training, one-on-one interactive coaching, an unprecedented race day experience, and a unique After-Party Expo complete with shopping, mini spa treatments, wine tastings, free lunch, live music and much more. For more information about ZOOMA Women’s Race Series, please visit www.zoomarun.com. CARE, a leading humanitarian aid organization focused on empowering women in developing countries to make permanent social change, is ZOOMA’s National Charity Partner. For more information about CARE, please visit www.care.org.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 2,800 people around the globe, and in 2007 reported worldwide sales of $1.63 billion. For more information please visit http://www.newbalance.com.
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