New Bremshey Sport® Collection for the USA & Canada

Almere, July 2008
EXCLUSIVE at the Health and Fitness
Business Expo 2008:
New Bremshey Sport® Collection especially
designed for the USA & Canada

The Health and Fitness trade show in Denver this July, features the entirely new Bremshey Sport collection, specifically designed for the North American market. The success of the Bremshey Sport® brand shines through in the new design concept, creating a sleek and modern cardio line.

Partnership

In recent years, the Bremshey Sport brand has demonstrated a remarkable growth in the United States and Canada. This growth is due in part to the products at Bremshey Sport, but mainly due to the enthusiastic and committed team of Accell Fitness North America that prioritizes “partnership”. The relationship with the customer is essential and feedback is always taken
seriously.

Because of this commitment, Accell Fitness has decided to revamp the entire line of Bremshey Sport – specifically for the American market. This is an investment for the future based on consumer preferences. The line has been made more
attractive and more attuned to the market, in close consultation with the customers of North
America.

New Look and Feel

The appearance of all Bremshey Sport equipment has been entirely redesigned. For this new design, our team of engineers has extensively studied the automotive industry. Trends in that industry are being monitored closely, especially as far as the design for specific markets is concerned. A modern and sleek design is very successful in the USA across various industries! In short: Bremshey Sport has received a more refined and modern appearances, with a hi-tech feel.

The equipment has been outfitted with brand-new and larger special decals. The colors of the products have also been modified to match the taste of the North American market. The new designs have been developed by the young and enthusiastic in-house design team of Accell Fitness. In taking this approach, another step has been taken in the continued expansion of the Bremshey Sport brand in the North American markets.

Origin of the Bremshey Sport Brand

The Bremshey Sport brand originated in Germany and the renowned German durability, typical of the automotive industry, has been encoded into its genes. Durability is an important sales argument for fitness equipment. Simply excellent products without needless frills. Properly function, reliable, and durable. No complicated programs, but proper tests and accurate information.

The German durability of the product primarily surfaces in the use of the parts, the quality of the product, and the user-friendly consoles.

Providing a no-nonsense product with an excellent value ratio remains the foundation of the Bremshey Sport line! No complicated equipment, but optimal functionality suitable for many users. The clear product names have been kept the same to provide consistency throughout the brand.


Finally: Optimal functionality of all Bremshey Sport products is and remains one of the brand’s most important characteristics.

Bremshey Sport Cardio Comfort Recumbent Cycles

The top two recumbent models will be presented with two new features. First comfort, down to the smallest details. Second, an entirely new mesh backrest and a new aluminum rail ensure optimal ease of use and stability.

The ergonomics of a recumbent cycle are essential, Bremshey Sport has the combined action of a 100% effectiveness of the training, and optimal training comfort must be perfect.

Bremshey Sport Treadline

Optimal functionality is the guiding principle for the Bremshey Sport development of new products. Much attention has been devoted to the entirely redesigned treadmill consoles. The consoles are easy to use and the information is easy to read. Every user is be able to begin his or her training quickly without having to first spend hours studying thick manuals.

Good feedback from your training is key for motivation. Whatever the training goal selected, a Bremshey Sport treadmill is always suitable for condition training, improving your health, losing weight, or as a basic training for athletes. The numerous programs on the treadmills are easy to operate and use, supporting these objectives. The redesigned line of the Bremshey Sport treadmills offers a proper treadmill for any purpose. Whether you are a novice or an athlete, Bremshey Sport offers value for your money.

The new Bremshey Sport collection will be launched exclusively at the 2008 Health and Fitness Business Expo in Denver.

Information:

2008 Health and Fitness Business Expo July 17 and July 18 in Colorado Convention Center
For more information: www.healthandfitnessbiz.com
Booth number Accell Fitness North America: C200.

About Bremshey Sport®

The Bremshey Sport® Brand is a German engineered product manufactured since 1973. Bremshey Sport fitness equipment quickly established in Germany and other major European markets in the 1990s. The brand is part of Accell Fitness Division BV; member of the well-known Accell Group NV, a Dutch company active in the field of sporting goods.

The Bremshey Sport® brand is positioned as a broad fitness brand for the entire family, from beginners to athletes, offering a highly competitive price/quality-ratio is quickly being recognized in the North American market. First offered to the North American market in 2006, the brand shows huge potential for growth in the competitive fitness industry.

Company profile Accell Fitness North America

Accell Fitness North America was established in April 2005 and has since been the North American provider for Tunturi® and Bremshey Sport® brand fitness products. Accell Fitness aims to provide exceptional customer service, focusing on providing reliable products and equipment education to support your health and wellness needs every step of the way.

Our energetic team is committed to providing high quality products, along with outstanding customer service supported by our highly regarded inside team of technicians, and our network of authorized service providers.

Company profile Accell Fitness Division BV

Accell Fitness is currently the second largest company in Europe for in-home fitness machines. With well-known brands like Tunturi® and Bremshey Sport®, Accell Fitness serves a large number of markets, ranging from consumer (home-use), to professional applications and company fitness programs. Accell Fitness closely cooperates with specialized dealers and distributors, who are supported from subsidiaries in North America, the UK, Germany, Austria, Switzerland, Finland and the Benelux countries.

The Head Office of Accell Fitness is located in Almere, the Netherlands. Accell Fitness is part of the Accell Group N.V., a stock exchange listed Dutch company (www.accell-group.com).

For further information:

Accell Fitness North America
Alison Power, CEO
Phone: 519-578-2640

Accell Fitness Division BV (Head Office)
Wilma de Ruiter-Van der Stroet, Vice President International Marketing
Phone: +31 (0)36 5397102
Website: www.accellfitness.com