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SANTA ROSA, Calif. – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, recently capped a very successful International Fly Tackle Dealer (IFTD) tradeshow in New Orleans with a â€œBest General Apparelâ€ award for its new Bug Slingerâ„¢ UV BuffÂ® line. The award category comprised new fly fishing apparel to be available in 2012 and award winners were selected by IFTD’s attending retailers and media professionals. Twenty-four separate product categories were represented. The award was announced by editors from Angling Trade and Midcurrent magazines.
â€œWe had a blast at IFTD this year and we’re really proud that our new Bug Slingerâ„¢ UV BuffÂ® line was recognized with the award for Best General Apparel among such fine competition,â€ said Shirley Choi Brunetti, general manager and vice president, Buff, Inc. â€œTogether with the talented designer, Rob McAbee, a lot of energy was put into developing the fresh and edgy styles in the Bug Slingerâ„¢ line, and to receive this accolade from the media and retailers at IFTD is affirmation that this line is going to be a strong addition to our growing UV BuffÂ® line.â€
Born somewhere between the Florida Keys and the Driftless area of Southwest Wisconsin, the Bug Slingerâ„¢ UV BuffÂ® line combines the unique artistic aesthetic and attitude of angling with Buff, Inc.’s proven performance heritage. Buff, Inc. collaborated with McAbee, creator of the Bug Slingerâ„¢ line, on ten exciting patterns that represent the perfect balance of angling style and BuffÂ® functionality.
Years of rigorous product testing has cemented the UV BuffÂ® as the go-to multifunctional headwear option on the market. The Bug Slingerâ„¢ series is the latest in the beloved UV BuffÂ® line, designed for sun protection and to help reduce UV exposure. BuffÂ® headwear’s UV protection rating for its headwear product models was conducted by AITEX and LEITAT â€“ Textile Technology Institutes in accordance with the standard AS/NZS4399:1996 â€œSun protective clothing â€“ Evaluation and Classification,â€ results ranged from 93.3% to 96.7%, averaging 95% UV protection.
CoolmaxÂ® Extreme fabric used in Bug Slingerâ„¢ UV BuffÂ® series helps evaporate perspiration quickly allowing moisture to pass through its four channel fibers, keeping you cool in hot weather and adding an extra layer of warmth in cold weather, all the while offering optimal protection from damaging UV rays. As an added bonus, the Bug Slingerâ„¢ UV BuffÂ® series is treated with PolygieneÂ® active odor control to break down odor-causing bacteria to keep you smelling fresh no matter how hard you sweat. $23 MSRP.
Additional resources on skin health, protection, and safety: Only a fraction of all brands available on the U.S. market meet safety standards for both UV protection and non-toxicity. BuffÂ® Inc., stands behind its UV certified products not only for their style and function but also for their safety and effective sun protection.
View the BuffÂ® Inc., UV Protection certificate here: http://www.buff.es/en/quality.php (click Certifications tab).
AITEX Textile Technological Institute: www.aitex.es (click the British flag for English)
About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original Buff now distributes products in more than 42 countries across the globe. BuffÂ® performance headwear is all about versatility and simplicity â€“ one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, BuffÂ® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as PolartecÂ®, CoolmaxÂ®, Insect ShieldÂ®, GORE WindstopperÂ®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.
Inquiries: Craig Randall at Verde PR & Consulting | 303-718-6519 | firstname.lastname@example.org