New England Footwear launches three collections by GoLite
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NEW…NEW…NEW…
New England Footwear
New Collections · New Products · New Point of Sale
New England Footwear launches three collections by GoLite.
Totally new Business Proposition – All collections are designed to deliver best of class products and a broad range of paradigm-shifting prices and margins, and exponentially higher sell-through for its retailers.
The three new GoLite Footwear collections being launched in Spring 2014 are far more than new products re-organized.
“This is the ‘something new’ you search for every season!” —Doug Clark CEO and Founder of NEF.
Our complementary collections challenge convention on every level offering a completely new business proposition for the outdoor footwear industry. New England
- Footwear’s collections meet the distinct needs of the outdoor consumer.
- All of the collections have a unique point of sale program to create unprecedented on-floor attention and excitement. The result will be high sell-through, high profitability and customer satisfaction.
- Each of the three distinct collections has its own look, feel and personality.
GoLite footwear is our Adventure Travel collection featuring the popular LIMELite series. The GoLite Adventure Travel collection has MSRPs of $89.00 – $119.99.
Variōs by GoLite raises the bar by offering best of class Off-Road Performance targeted to outdoor enthusiasts. The Variōs collection has MSRPs of $69.00 –$ 99.00.
Sunapee by GoLite establishes the Outdoor Comfort category – the uncompromised blending between the Art of Performance and the Science of comfort to deliver a true outdoor shoe with more comfort than any shoe out there. Its price points range from MSRPs of $120.00- $150.00.
Come visit our booth at OR Booth # 29177W and at Platform to see the product collections and find out all the details.
About New England Footwear
New England Footwear, based in Newmarket, New Hampshire, is an innovative leader in the design, technology and marketing of premium-quality footwear. New England Footwear specializes in end-use specific footwear that meets the real needs of real people, offering unparalleled footwear construction using Rock Absorber™ technology, premium leather, Gripstick™ Rubber, flexible Gecko outsoles, and a patented PreciseFit™ system. New England Footwear has three footwear collections: GoLite Footwear, Variōs by GoLite, and Sunapee by GoLite. The products can be found in specialty stores, department stores and online retailers throughout North America, Asia and the Middle East. To learn more about New England Footwear, visit newenglandfootwear.com and golite-footwear.com, or contact Joe Campisi at (603) 292–6584.
