New Ecōths Men’s Brand Partners with Darby Communications for PR
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Reno, NV – Ecōths, the new, mission-driven men’s active clothing brand from the Kirsch family owned and operated company, Aventura Clothing, has partnered with Darby Communications for public relations. As their agency of record, Darby Communications will represent the men’s collection, whose name is a harmonious blend of the words Eco and Ethos, two words that capture the spirit of the brand.
“Ecōths was created for active men who value comfort, fit and style while also wanting to make conscious purchasing decisions,” says Tom Williamson, Director of Marketing for Ecōths. “Darby Communications knows our customer well and we see them as an essential element in introducing Ecōths to consumers who will appreciate our combination of urban sensibility, outdoor influence and commitment to a better world.”
Made from durable organic cotton, Ecōths’ inaugural line includes tees, polo shirts, classic button-up shirts and shorts in outdoor-influenced plaids and patterns. Ecōths’ strives for contemporary styling with details such as cell phone and cargo pockets, rivet details, pearl snap buttons and contrast stitching and taping. Equally important to the design is the company’s strategy for giving back. For every Ecōths garment purchased in the United States, the brand will donate three meals to local food banks in their sales reps’ territories. This partnership reflects Ecōths’ triple bottom line of people, planet and product.
“Our relationship with the Kirsch family and the Aventura brand make this an ideal partnership between Ecōths and Darby Communications,” says Coral Darby, Darby Communications Founder. “We’re proud to represent a company that has such a dedication to fit, style and a true soul.”
Darby Communications is a public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR programs that maximize retail partnerships, promotional opportunities and overall brand exposure. The team works with many of the outdoor industry’s most respected companies. In addition to Ecōths, the firm’s clients also include Astral, Aventura Clothing, Eagle’s Nest Outfitters, Headsweats, Industrial Revolution, OverLand Equipment, Vasque and more. For more information on Ecōths, visit its website at www.ecoths.com or email Angie Houck at angie@darbycommunications.com.
About Ecōths
Ecōths was born from a desire to create a men’s clothing brand that combines natural fabrics with style, comfort and personality while giving back and creating a better place to live for everyone. A harmonious blend of Eco and Ethos, two words that are the epicenter of the brand, Ecōths is 100% natural and unparalleled in its unique styling details and approach to creating a brand with a true soul. For every Ecōths garment purchased in the United States, three meals will be provided to someone in need through local food banks. Ecōths mission is simple; bringing together the triple bottom line of People, Planet and Product.
