Press Releases

New Feetures Program Helps Retailers Step Up Your Sock Game

Feetures!, the leading performance sock brand in the specialty running market has rolled out an ambitious program called Step Up Your Sock Game to help retailers sell more running socks.

Feetures! founder/president Hugh Gaither stresses that the program intends to boost sales and profitability of all brands, not just Feetures! and to create more satisfied customers. 

“The goal of Step Up Your Sock Game is to raise awareness among retailers and consumers in the run specialty market about the importance of performance socks.” says Hugh Gaither. “Leisure Trends reports that currently, retailers sell approximately one pair of socks for every two pairs of shoes. Step Up Your Sock Game is designed to improve that ratio.”

 “High quality socks are essential equipment for running, so we have designed these sales tools to help retailers engage and educate their customers about the benefits of performance socks. Not only does this boost sock sales and profitability, but it enhances the overall customer experience.”

Retailers participating in the Step Up Your Sock game program will receive comprehensive in-store help from Feetures!, including: 


• Step Up Your Sock Game Web Portal – Includes: checklists, informational videos, and Pro Store Quiz.

• Step Up Your Sock Game in-store signage and backroom poster

Feetures! Digital resources page

• Tech Guides for staff






Family owned and operated in Conover, NC, Feetures! is a leading performance sock brand with a singular mission: To support runners and other athletes in their pursuit of healthy active lifestyles.

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