AKASO Names John Evans to Head Up Outdoor Industry Sales and Marketing Efforts in North America.
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Frederic, Maryland, AKASO, a global leader in the action camera and outdoor electronics category, announced today the hire of John Evans to head up their sales and marketing efforts in North America. With over 25 years’ experience in building international brands like Petzl and Grivel, combined with his photographic acumen Evans is a natural fit for the post.
“John is proven at bringing great international brands to life and he’s also adept at working cross- culturally”, says Will Guo, AKASO’s CEO. ”It’s also important to AKASO that he is known and trusted in the Outdoor Industry.”
Previously, Evans spent 16 years at the helm of Petzl America’s marketing pursuits. Along with organizing many large industry events and fundraisers like Petzl’s Roc Trip, he has also served on the Board of Directors of the Access Fund and is a two-time HERA Women’s Ovarian Cancer Foundation “Power of One” award recipient. Most recently, he oversaw SMC’s successful acquisition of the Omega Pacific’s carabiner production line – now under the “Force” brand.
“John got his start working as a salesperson at an independent retailer”, says Guo and it is these core retailers where we want to focus our energy. The closer we can be to the end user, the better. His initial task will be to assemble a first-class customer service team, rep force, and ambassador program.”
“Obviously, this is the sort of brand building opportunity that is too good to pass up”, says Evans. “For me, this post is more than about just driving sales, but it’s a chance to help create a corporate culture that’s a positive force in the outdoor community, whether it pertains to sustainability, inclusion, or conservation.”
AKASO’s North American headquarters is based in Frederic, Maryland with additional offices and warehousing in California, Evans will remain based out of Bellingham Washington.
About AKASO
Known for outstanding quality and value, in less than a decade AKASO has become one of the leading action camera suppliers worldwide with sales topping a half million units annually. AKASO action cameras enable customers to capture the most stunning moments of their outdoor pursuits in environments that are far too inhospitable for phones or ordinary cameras. For more information go to akasotech.com or contact Sindy Chan, sindy@akasotech.com.
