Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


New Hires and Promotions

Amer Sports Names Sporting Goods Industry Executive Franco Fogliato President and CEO of Salomon

Fogliato to lead next phase of growth for the iconic outdoor sporting goods brand Salomon

Get access to everything we publish when you sign up for Outside+.

HELENSKI – August 10th, 2021 – Amer Sports Corporation (“Amer Sports”) today announced the appointment of outdoor sporting goods and sportswear industry executive, and seasoned global operator Franco Fogliato to the role of President and CEO for Salomon, the global outdoor brand specializing in footwear, apparel and winter sports equipment. The appointment is effective no later than March 15th, 2022. In this new role, Fogliato will lead the Salomon global expansion to become a leading outdoor brand, mountain inspired.

“As we enter this next phase of growth for Salomon, we are excited to welcome Franco to the Amer Sports team,” said James Zheng, Board Executive Director and CEO of Amer Sports. “Franco brings a great mix of global brand business leadership experience from the sportswear industry, and omni-channel expertise which will be invaluable as we accelerate Salomon’s omni-channel strategies across our global markets and position the brand for long-term success. With Franco’s leadership and deep experience in engineering profitable growth for leading sportswear brands, I am confident that Salomon can reach the next level and we look forward to his contributions.”

Fogliato brings more than two decades of sporting goods and sportwear industry expertise and executive leadership experience to Salomon. He has a proven record of innovative brand-building and omni-channel transformation at leading global brands, including VF The North Face, the Billabong group and Columbia Sportswear Company and has been based in both Europe and North America. Most recently, he has served as Executive Vice President Global Omni-Channel for Columbia Sportswear based in Portland, USA.

Fogliato said, “Salomon is an inspiring brand that represents the pinnacle of design and innovation. I’m thrilled to join this talented team to extend their track record of success and to build new capabilities to lead the brand to a new phase of growth.”

Fogliato succeeds Jean-Marc Pambet who returned from retirement as interim Leader for Salomon in January 2021. “We sincerely thank Jean-Marc for his strong leadership and contributions in leading Salomon through this interim period, and for returning from retirement to help the company, after having completed a distinguished 34-year career with Salomon,” said Zheng.

About Amer Sports

Amer Sports is a premium sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Wilson, Peak Performance, Atomic and Suunto. Its technically advanced sports equipment, footwear, apparel and accessories aim to improve performance and increase the enjoyment of sports and outdoor activities. Amer Sports’ business is balanced by its broad portfolio of sports and products and a presence in all major markets. 

About Salomon

Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solution that continually improve the outdoor experiences of those who see nature as a vast playground. 

Media Contact:
Amer Sports
Maija Joki-Korpela
Amer Sports Communications 

Tim Sweeney
Global Communications & PR, Salomon
+33 7 62 35 30 43