BioLite Welcomes Katie Mack to Lead Outdoor Markets Division
Mack brings years of C-Level leadership experience to the rapidly growing outdoor business segment.
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Brooklyn, NY (August 27, 2021) — BioLite, an innovator in off-grid renewable energy solutions, is proud to welcome Katie Mack to the expanding Outdoor Markets division.
Mack joins BioLite as a deeply experienced veteran in both sales and marketing. Having worked for global brands like Red Wing, Aveda, Merrell, and Salomon, she knows how to connect passion brands with the right consumer to achieve both growth and loyalty. In this role, Mack will be responsible for the Outdoor market growth strategy for wholesale and digital channels, as well as working closely with the marketing and product design teams to deliver offerings to the market that are compelling, competitive, and deliver on BioLite’s promise of Energy Everywhere.
Over the past decade, BioLite has experienced rapid growth, building a robust portfolio of energy products across power, lighting, and cooking categories for off-grid usage in Emerging and Outdoor markets. The company looks forward to capitalizing on exciting product releases in 2022 while widening global Outdoor Specialty wholesale distribution channels and accelerating D2C sales growth.
“Mack’s arrival is right on time for BioLite; her multifaceted experience in growing brands will be key for our team’s expansion over the next few years,” said Jonathan Cedar, BioLite CEO. “In 2021, we reached over 2.5 million lives in Emerging Markets, an achievement-driven in large part by our outdoor customers through our unique Parallel Innovation business model. Through scaling the Outdoor business at BioLite, Mack will not only drive sales, she will drive meaningful impact and help us achieve our vision of reaching 20 million people with clean energy by 2025.”
Of joining the BioLite team, Mack said, “I have long admired the design and innovation behind BioLite products. This is an incredibly exciting time for the company, and I’m thrilled to be working for a mission-driven organization with such tremendous growth opportunity.”
BioLite is a social enterprise on a mission to empower people and protect the planet through access to renewable energy. The company designs groundbreaking cooking, charging, and lighting solutions for both outdoor enthusiasts and off-grid households in emerging markets. To date, BioLite has enabled over 2.5 million people across sub-Saharan Africa to access safe, reliable energy and avoided over 403,000 tons of CO2 in the atmosphere. It has been the recipient of numerous recognitions, including Popular Science’s Best of What’s New, Fast Company’s Innovation by Design Awards, BusinessWeek’s Most Promising Social Enterprise, and a nomination for Outdoor Retailer’s Inspiration Awards. Headquartered in Brooklyn, N.Y., the company was founded in 2009 by Jonathan Cedar and Alec Drummond. Discover more about BioLite at BioLiteEnergy.com