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New Hires and Promotions

Consistent Communications at Isbjörn of Sweden as Maria Eklind Enström appointed Content Manager

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Premium, technical and truly sustainable outdoor kidswear brand, Isbjörn of Sweden, has appointed Maria Eklind Enström as Content Manager, part of the company’s ongoing digital and e-commerce strategy.

Maria, who has been an integral part of the Isbjörn customer service and sales team since 2019, will now be responsible for planning and producing content in this new dynamic role for the company.  With her excellent knowledge of the brand, Maria will focus on three business areas: direct-to-consumer; marketplace and wholesale communities, ensuring consistent brand messaging and engaging content for stakeholders.

Working closely with Isbjörn’s e-commerce and sales teams, Maria will provide consistent and engaging social media and website content, strategically aligned with Isbjörn’s seasonal product collections and e-commerce activity, to effectively communicate key brand messages such as true sustainability and durability.

Maria Eklind Enström, Content Manager at Isbjörn: “We have so much we want to communicate to our growing online audience, but this needs to be carefully and strategically planned. I’m looking forward to creating interesting and engaging content which will inspire our consumers worldwide, while also providing our vital retail partners with the content they need to effectively communicate our brand to their customers. I want to ensure the correct imagery and tone-of-voice to inspire families across the globe to enjoy outdoor activities, while also protecting their children’s future planet by making the most sustainable buying choices.”

Maria previously worked as a buyer at J.Lindeberg for 11 years and also at Addnature, before joining the Isbjörn team and has excellent knowledge and understanding of the ever-changing retail environment, always making time to keep up to date with the growing digital landscape. 

Maria Frykman, Founder and CEO of Isbjörn: “Maria has amazing drive and determination. These important attributes have already made a significant difference to our company over the past two years. Maria has a great eye for detail and will now be able to focus on growing Isbjörn’s loyal customer base, as well as providing our wholesale community with inspiring on-message content that will maximise our stunning ambassador family photography.”


About ISBJÖRN of Sweden

ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children.  The brand believes that all children are ‘Multisporters by Nature’ and should be allowed to enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.

ISBJÖRN of Sweden garments use the most sustainable materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.

The brand is symbolised by the Polar Bear – the toughest animal on the planet. 

#slowfashion #durability #truesustainability


For further information, please contact Sue Reay at East River PR, Tel: +44 1913759067 or email