Decathlon U.S.A. Announces New CEO, Christian Ollier, to Guide Continued U.S. Brand Growth
Prior CEO, Michel D’Humières, transitions to lead special projects for world’s largest sporting goods company
Get access to everything we publish when you sign up for Outside+.
SAN FRANCISCO (June 7, 2021) — Decathlon, the world’s largest sporting goods retailer, today announced the appointment of Christian Ollier as CEO of Decathlon U.S.A., allowing prior CEO, Michel D’Humières, to move on to other projects within the company.
D’Humieres was appointed to the role in 2016 and led the company’s exponential growth in the U.S. market, including obtaining U.S. certification for more than 7,000 Decathlon products, building a team of American talent that is now 140-strong with both local and international teammates and opening two flagship retail storefronts in the San Francisco Bay Area.
Ollier has been involved for several years as a U.S. board member and has been working closely with D’Humières on the future of the US project for more than a year, creating a seamless transition of leadership to ensure future growth in this vital market. Ollier brings decades of experience working within Decathlon, spanning retail, product development and online business. He also formerly managed all product development for Decathlon’s Quechua outdoor brand for 12 years. He is currently serving as, and will remain, CEO of Decathlon’s Swiss operations.
“Christian is driven by challenge and is passionate about innovation, and I am confident in his ability to contribute to the US project,” said Michel Aballea, worldwide CEO, Decathlon. “I would like to extend my thanks to Christian for taking up this opportunity to pursue our exciting adventure and continued growth in the U.S.”
Decathlon, a leading company in the sports market, has two activities: the creation of sports products and its distribution of products online and in stores. Founded on the mission to make sports more accessible, Decathlon designs, innovates, produces and sells its own products for more than 80 sports. This vertical integration means that Decathlon is able to ensure the highest value at the best price point with the goal of increasing access to sports for people of all levels and ability.
Founded and headquartered in France and active abroad in 70 countries with more than 1,600 points of sale, the services, brands and store teams have been working since 1976 with a constant ambition: to innovate in all areas to remain the main playing partner of all sports lovers. Decathlon’s mountain brand, Quechua, is based in the Mont Blanc Valley near Chamonix. It’s here that Decathlon’s team designs and tests outdoor gear & equipment.