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Nov 17, 2021 (BOULDER, Colo.) – Today, La Sportiva announces the hiring of two key roles at their Boulder, Colorado offices. Nat Matthews is Financial Director and Darrin Young is National Sales Manager. Nat replaces Kellie Beran, who is retiring after 27 years of service to the brand and Darrin will work with the brand’s independent sales reps. Both have already joined the La Sportiva team in Boulder.
“It has been a true pleasure working with Kellie for all these years and we wish her the absolute best in her retirement,” says Jonathan Lantz, President of La Sportiva North America. “We are thrilled to have Nat and Darrin join our team as we emerge from the Covid pandemic and reach a critical point of growth for the brand. We have significant momentum in the market and the addition of Nat and Darrin brings a depth of knowledge to the team that has us poised for continued success.”
Darrin Young is an experienced sales leader with 10 years of retail experience at EMS and REI, followed by 6 years at Timberland/Smartwool and 5 years as the Smartwool National Sales and Marketing Manager focused on the Ski, Run, and Cycle specialty business. Darrin has most recently served for 4 years as Director of Sales at Sea to Summit. Darrin is a father of two and enjoy a variety of mountain sports including mountain biking, gravel riding, skiing, trail running and peak bagging.
Nat Matthews joins La Sportiva from The American Alpine Club, where he served as the Chief Operating and Financial Officer for the last seven years. Prior to the AAC, Nat worked as a financial and operational risk consultant for a Fortune 500 companies, including American Express, Boeing, Nautica, and First Solar. A father of two, he enjoys snowboarding, mountain biking, peak-bagging, fly fishing, and coaching his son’s youth football team in Golden.
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.sportiva.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.
For more information, contact:
Cory Lowe, Backbone Media, LLC