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Miraflora Naturals Announces New CEO

Zach Glassmith to help drive rapid growth for the Colorado-native CBD brand.


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BOULDER, Colo. (Nov. 16, 2021)— Miraflora Naturals, family-owned and -operated purveyor of 100% organic hemp flower oil products, today announced Zach Glassmith as its new CEO. Glassmith is stepping up from his previous role of director of e-commerce at Miraflora to guide the brand towards continued success during a major time of growth for the company. (In Q3, Miraflora saw an 11% increase in revenue growth and a 55% increase in customer retention compared to Q1-Q2, putting the brand in a great position heading into the holiday season.) 

“We are thrilled to have Zach onboard as CEO, especially given his experience and wealth of knowledge in the CBD industry,” said Brent Facchinello, co-founder and COO at Miraflora. “We’re confident Zach will help move the needle and make a positive difference in people’s lives through Miraflora’s natural solutions.”

In his new role, Glassmith will drive the business forward by analyzing and optimizing retail distribution, expanding its digital presence, and collaborating with the family farm to continue to use the best methods at the intersection of technology and organic farming, something that sets apart Miraflora from other CBD brands. 

“Most of the time when people say their business is a family, it just means they want their employees to work on Christmas,” said Glassmith. “Miraflora is different. Our CSO and COO are actually cousins and have known our CMO since grade school. I feel privileged to work for a truly family-owned and -operated company and am very excited to help make Miraflora a wellness staple in more people’s homes.”

Prior to joining the Miraflora team, Glassmith worked on the digital marketing team for CBD brand Lord Jones and fashion and lifestyle brand Apolis. Zach received a bachelor’s degree from Abilene Christian University, master of arts from Fuller School of Intercultural Studies, master of business administration from Hope International University, and data science graduate certificate from Harvard University. 

About Miraflora 

Miraflora Natural’s mission is to make hemp extract an everyday element of wellness and help people of all ages and walks of life find balance and harmony in their lives. Miraflora is best known for growing its hemp with pure Rocky Mountain snowmelt and nutrient-rich fertilizer from its TikTok-famous alpaca herd. By owning and operating its own USDA-certified organic farm in Boulder County, Colorado, Miraflora has complete control every step of the way—from seed to seal. Each product is tested by Colorado’s first and only certified hemp testing laboratory, Botanacor, and has a certificate of analysis to ensure quality, dosage, and consistency. For more information, visit www.miraflora.co or follow us on Facebook and Instagram.   

Media Contact: 

Daniela Santos, Backbone Media

970.236.1674 ext 1217

daniela.santos@backbone.media

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