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CARLSBAD, Calif. – September 16, 2021 – prAna, a leader in sustainable, outdoor fashion, has appointed Monica Mirro as its new president. She brings extensive experience in leadership roles with omni-channel brands, including Under Armour and SPANX. Mirro will focus on attracting more customers to prAna by increasing awareness for both the brand’s product and its mission to create Clothing for Positive Change.
“I’ve been a fan of the prAna brand for years. I remember buying my first pair of prAna hiking pants at REI for a trip we took to several national parks. I was impressed by both the style and performance,” said Mirro. “In addition to outstanding product, prAna has an authentic and innate integrity demonstrated by its commitment to sustainability, inclusivity, social responsibility and Fair Trade USA. Customers care about brands that care. prAna embodies that.”
Mirro is an avid outdoor and fitness enthusiast who enjoys hiking, running, and spinning, as well as recharging and rejuvenating at yoga retreats. She said, “Hiking 100 miles a week in the beautiful Santa Monica mountains and resetting my mind by doing yoga twice a day is my idea of a perfect vacation.”
Spending time outdoors isn’t the only thing that inspires Mirro. “I am driven by an authentic pursuit to lift up working women and have mentored and created space for them to succeed in the workplace,” she said. That passion extends to her family and her two teenage daughters.
Mirro assumes her role as president of prAna today, Thursday, September 16, and will be relocating to sunny San Diego in spring 2022.
Clothing for Positive Change
We inspire you to chase adventure, thrive and stay active in your unique way. We strive to responsibly outfit those adventures with respect for the planet and its people. We commit to education and exploration in the name of progress so we can all create clothing for positive change. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and have used those moments to design better and sustainably made product. prana.com