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Boulder, CO (June 14, 2021) — Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, is proud to announce the addition of several new strategic resources across its North American team to further accelerate brand growth in its largest market.
In November last year, Sea to Summit named Sally McCoy as Global Executive Chair. Since then, the expansion and recalibration to the business has been significant.
Josh Simpson, Sea to Summit’s North American General Manager, said: “Brands don’t grow without great people. Sally has been a welcomed addition and is providing strategic guidance as we align a global organization operating on four continents. We’ve looked really closely at our internal structure and made the changes we feel are going to position us to scale the business rapidly.”
Amanda Schreier has been tapped to lead a new and expanding team dedicated to our direct to consumer sales channels as Sr. Manager of Digital.
Hannah Bowden joins as Brand Marketing Manager to lead an expanding North American team working with our global brand team in Perth.
Abe Bergen takes on a new senior role as Sale Operations Director overseeing the entire retail and digital support team managed by another new addition Katey Church.
“It’s been an exciting year since we acquired the North American business last June,” said Simpson. “Our team has worked incredibly hard, first to navigate the changes to our day-to-day brought on by the pandemic. Now we’re in the midst of unprecedented demand and rapid growth. I’m incredibly proud of this team and grateful to each and every person in this organization for the hard work and dedication each one of them shows up with every day.”
Sea to Summit North America operates from Boulder, Colorado where it has been based since 2004. The company’s global headquarters are in Perth, Western Australia where Sea to Summit was founded in 1983.
Roland Tyson Founder and Head of Design said: “We’re really excited about the next few years for the brand in North America and know the team we’ve assembled can lead Sea to Summit to realize the goals we have for the brand in our largest market. We’re extremely fortunate to have such a strong team there.”
About Sea to Summit
Sea to Summit is an award-winning manufacturer of ingeniously designed omni-terrain outdoor gear. Their product line ranges from ultralight cookware to the most versatile tent on the market. Their innovation team is constantly searching for the perfect balance of weight, durability and packability. This Australian brand is no stranger to some of the most remote places on the planet, and its products are field-tested in the world’s most demanding environments. Sea to Summit was established in 1983 and is currently distributed in over 73 countries, with offices in Australia, USA, Germany and China. https://seatosummitusa.com