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Selk’bag Adds Paul Fish to Advisory Board

Guiding Growth, Sustainability and Company Culture into the Future


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Encinitas, Calif. (June 8, 2021) Selk’bag, the original wearable sleeping bag brand, is proud to welcome outdoor industry leader Paul Fish as Advisory Board member. Fish’s four decades of leadership experience dovetails perfectly with Selk’bag’s corporate responsibility efforts, sustainable growth plans and general business operations.

2020 was a pivotal year for the company, with exponential sales growth, consolidating our partnership with REI, landing MEC in Canada and doubling down our commitments to sustainability efforts by converting our entire line to 100% post-consumer recycled materials,” said Cristobal Murillo, co-founder and CEO of Selk’bag. “These accomplishments have been partially inspired by Paul’s efforts and now will benefit from his expertise even further. We’re honored to have the depth and caliber of his knowledge to help usher Selk’bag into our next chapter.”

“Selk’bag’s record growth and sustainability initiatives make this exciting time to join the advisory team; I’ve followed the brand for years and admired their enthusiasm for getting people outside in a joyful way,” said Fish. “I’m looking forward to exploring our shared values and friendship to expand the brand’s mission and mantra to help further develop meaningful growth.”

Fish, a Bay Area native, attended Whitman College and Western Washington University before launching Mountain Gear in Spokane, Wash. in 1983. Under his leadership, the company’s growth was anchored in sustainability with the visionary brand winning “Sustainable Retailer of the Year” by Backpacker Magazine. An avid climber, backpacker and dedicated van life enthusiast, Fish has also served on the board of the Access Fund.

For more information on Selk’bag, please visit www.selkbagusa.com.

About Selk’bag:

Founded in 2009, high in the mountains of Chile, Selk’bag is the original wearable sleeping bag brand. Selk’bags provide maximum mobility, comfort, versatility and warmth. Born in Chile and tested in Patagonia, Selk’bags are a must-have item for camping, RV trips, everyday adventures or simply lounging at home. A proud member of 1% for the Planet. For more information, please visit Selk’bag.

Media Contact:
Alli Noland
Terra PR
AlliN@terrapublicrelations.com / 307-733-8777