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Encinitas, Calif. (July 27, 2021) – Selk’bag, the original wearable sleeping bag brand, is proud to announce the key addition of Alexandra De la Torre as brand manager focusing on strategic marketing and e-commerce.
De la Torre joins Selk’bag with a MSC in Sports Industry Management from emLyon Business School in Paris, France and brings a wealth of marketing experience to the brand, most recently with Boardriders’ South America licensee OYM Brands in Lima, Peru. As a marketing communications manager, De la Torre worked on brands including Roxy, Quiksilver, DC Shoes, Fox Racing, Wrangler and Lee Jeans. Currently based in Costa Mesa, Calif., De la Torre will report directly to Selk’bag CEO Cristobal Murillo.
“Ale joining our team is perfect timing,” said Cristobal Murillo, co-founder and CEO of Selk’bag. “We’ve revamped our entire production to post-consumer recycled materials and are experiencing record sales; Ale’s experience, enthusiasm and positivity will help Selk’bag usher in our next phase of growth.”
“As a Peruvian, I am thrilled to join an authentic brand born in South America like Selk’bag and that is also led by a very talented down-to-earth South American,” said De la Torre. “Joining Selk’bag is an exciting opportunity for me to share my passion for the environment and storytelling with our community of Selkers. I’m also extremely proud to be part of a company that is getting actively involved with taking care of Mother Earth through concrete actions like 1% for the Planet, Climate Action Corps and other projects that will help us to grow this fun brand in the most responsible way.”
For more information on Selk’bag, to sign up for brand news and more, please visit www.SelkbagUSA.com.
Founded in 2009, high in the mountains of Chile, Selk’bag is the original wearable sleeping bag brand. Selk’bags provide maximum mobility, comfort, versatility and warmth. Born in Chile and tested in Patagonia, Selk’bags are a must-have item for camping, RV trips, everyday adventures or simply lounging at home. A proud member of 1% for the Planet. For more information, please visit Selk’bag.