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New Hires and Promotions


Media Sales Veteran formerly with iHeartMedia, Verizon Media, Time Inc. and Golf Channel to Manage Toldright’s Business Development Efforts, Reporting and Sales Analytics

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ORLANDO, FL, September 23, 2021 – Toldright, a first-of-its-kind on-demand video production resource for the sports, media and technology industries, today announced that Alex Lovell, a dynamic business development and sales professional with more than 25 years of experience in the digital, content, and sponsorship space, has been appointed Senior Vice President of Business Development.

Lovell will report directly to CEO and Co-Founder Max Heineman and will lead toldright’s client-direct business development efforts, as well as oversee revenue tracking, reporting and sales analytics.  In addition, Lovell will work in partnership with Jason Bernstein, Senior Vice President of Content and Operations, to identify and increase toldright’s rapid-growing list of new channel partners.

“Alex has a successful and longstanding track record in business development, as well as building executive relationships and strategic partnerships with high-profile brands,” said Heineman. “His more than two decades of experience in contributing to the profitability and revenue growth of world-class media and tech companies makes him a perfect fit for the toldright team, as we continue to grow.” 

Prior to joining toldright, Lovell served as a Vice President of Connection at iHeartMedia, where he was responsible for several of the brand’s biggest client partners including Ally Financial, Domino’sFanDuel, and Progressive Insurance. Under his leadership and direction, these partnerships grew more than double during his time with iHeartMedia.

Before iHeartMedia, Lovell spent nearly six years at Verizon Media working as a Senior Account Director and growing the company’s Discover, Nationwide and H&R Block accounts to nearly $38 million combined between 2013 and 2018.  During his career, Lovell has also spent time at Time Inc. (Executive Director, Multimedia & Central Region Director) and The Golf Channel (Central Region Director). 

“Toldright has quickly established itself as a leader in the video production space, producing incredible content, and providing world-class service to the iconic brands and partners they work with,” said Lovell.  “I am thrilled to join this incredible team and work side-by-side with the senior leadership, as well as engage with The Neighborhood and our collection of more than 1,700 talented producers and storytellers.”

Lovell received a B.A. in Communications with a Minor in Journalism from Western Michigan in 1992 and currently resides in Detroit with his wife and three children.

Toldright is empowering companies of all sizes with the opportunity to have their story, told right, by providing an end-to-end video production solution that delivers accessibility, efficiency, unprecedented value, and compelling content.  The video production resource has already produced compelling content for iconic brands including Adobe, CDW, Citi, Dell, Draft Kings, ESPN, National Football League Players Association (NFLPA), Showtime, The Tiger Woods Foundation, Twitter, United States Olympic & Paralympic Committee (USOPC), Xerox and many others.

Earlier this month, Toldright announced a strategic partnership with Brandlive to collaborate on exclusive productions for groundbreaking virtual and hybrid events for clients.  Additionally, in July, toldright closed a multimillion-dollar Series A investment round with key investors OneTeam Partners and Vertus Ventures to support their continued growth.

 For more information on toldright, please visit or follow us on Twitter,

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About toldright

Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1700 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project.  Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell.  For more information on toldright, please visit