New Hires Strengthen Teva’s Commitment to Action-Outdoor Market
Teva is pleased to announce the hiring of Toshi Corbet as sports marketing manager and Mickel Tingley as new business development manager for action outdoor.
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(Goleta, CA) — Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) is pleased to announce the hiring of Toshi Corbet as sports marketing manager and Mickel Tingley as new business development manager for action outdoor.
“The outdoor world is on a collision course with the action-sports world and the result will be a blended action-outdoor market that thrives in urban environments as well the backcountry,” says Joel Heath, Teva’s senior global marketing director. “Mickel and Toshi will help us empower this movement and engage with the next generation of Teva enthusiasts.”
Corbet, who was formerly Red Bull North America’s athlete-marketing manager, will strengthen Teva’s team of sponsored athletes as community mentors and brand ambassadors within the realms of freeride mountain biking, kayaking, boardsports, climbing and surfing. He will also serve as the sports-marketing manager for Teva’s sister brand, Simple.
To complement Corbet’s efforts, Tingley will drive the creation and execution of go-to market strategies for Teva’s new action-outdoor initiatives, which currently include sponsorship of action-sports athletes, Kokanne Crankworx freeride mountain-bike festival, Teva Mountain Games and, starting in 2012, the Winter Teva Mountain Games.
Tingley was owner of Giant Skateboard Distribution before he joined Sole Technology Inc., a global leader in action-sports brands including etnies, éS, Emerica, ThirtyTwo and Altamont, as a European sales manager and brand manager.
“Mickel’s experience in action sports and the footwear industry, both domestic and international, makes him a great addition to the Teva Tribe,” says Jake Brandman, Teva’s vice president of sales. “He will be pivotal in Teva’s leap forward into the action-outdoor market.” â€¨
Their joint efforts also support the spring 2012 launch of the Blue Line Collection, which merges Teva’s water-performance expertise with innovative technologies. The result is a range of mountain-bike and boardsport-inspired performance footwear such as the Links and Gnarkosi, and new for 2012, the Fuse-ion classic-style sneaker, Cherry Bomb 2 kayak bootie and Bomber Flip performance flip-flop.
Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of “adventure” is different depending on whom you talk to, but everyone understands an adrenaline rush, a dopamine high and a staggering sense of wonderment. Teva helps provide such moments. Since its birth on the Colorado River in 1984, Teva has a deeply ingrained connection to water, which is manifested in their products and clean water advocacy. In 2011 and beyond, Teva is launching “A Pair for a Foot,” and, with nonprofits Waterkeeper Alliance and the Ocean Conservancy, will clean a linear foot of global waterways for every pair of shoes sold. It’s a tall order, but Teva is taking it on so that everyone may Live Better Stories. Find us at www.teva.com and www.Facebook.com/Teva.
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation.