New Hires and Promotions News

New Holland Brewing Announces New Vice President of Marketing

Michigan-based Craft Brewery And Distillery Hires Arturo Rojas to Lead Marketing Efforts


(Holland, MI) Dec. 14, 2020 — New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing.

Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway North America where he increased demand revenue by 4.1% CAGR for four consecutive years in Amway’s second-largest global market.

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Rojas brings a wealth of talent to the New Holland team, and will be tasked with not only brand development, but also significant market development as New Holland continues its growth from regional favorite to national brand. He began his career working for Procter & Gamble managing Vicks, NyQuil, Pringles and Pert Plus; he then moved to Kellogg’s where he was responsible for All-Bran, Raisin-Bran and Bran Flakes and ultimately became the manager for Kellogg’s flagship brand Frosted Flakes.

Subsequently, Mr. Rojas joined Heineken/FEMSA Brewing and was responsible for On and Off Premise Marketing where he was promoted to Director International Marketing and was responsible for the development of the USA market, including Dos Equis’ “The Most Interesting Man in the World” campaign. He first joined Amway in 2009 as Regional CMO for 12 Latin America countries before moving on to the Amway North America role.

Rojas joins New Holland at a time where the company has seen significant growth and expansion in its beer business, with plans to add both brewpub and distillery tasting room locations across the state.

“I am proud and happy to be back in beer, commerce, and spirits,” said Mr. Rojas. “I admire the trajectory New Holland Brewing Co. has created for itself along the last 23 years, and I’m excited to help take this great business to the next level.”

New Holland Brewing’s mission is to enhance the quality of people’s lives by creating savored moments for the world. The company is an equitable employer and values employee engagement, diversity, integrity, leadership, and productivity.

For more information and availability, please visit NewHollandBrew.com

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Media Contact: Jess Smith, OutsidePR, Jess@OutsidePR.com

ABOUT NEW HOLLAND

New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits. 

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