Press Releases

New Kids Snowshoe with Motion Activated LEDs Light Up Faces Around the World


SEATTLE, Wash. (January 17, 2014) – Tubbs Snowshoes, a global leader in snowshoe technology and programs, announces the next wave of kid-friendly snowshoe innovation—The SnowGlow. Designed for young snowshoers approximately four to eight years old, the one-of-a-kind SnowGlow features flashing LED lights that light up with every step. Learn more about the SnowGlow at Outdoor Retailer Winter Market 2014, booth # 35107.

“We wanted to make a snowshoes that kids beg to put on and race out to the snow,” said Angie Dunn, Tubbs Snowshoes’ designer. “The SnowGlow lights up as kids run and play in the snow, how awesome is that.”

The kids SnowGlow lights up with each step, glowing with different colors and patterns of flashing LEDs. In addition to the new MotionBright™ lighting system, the snowshoes feature the simple QuickLock2™ binding system, easy for kids and parents alike, and molded traction rails for a sure step. MSRP: $49.95

The SnowGlow will add to Tubbs’ current line of four kid specific snowshoes. Tubbs Snowshoes supports getting kids active and outside by providing the following programs: WinterFit for Kids, Get Outdoors! Contest, the Lil’ Romper race, and by providing pricing discounts to schools and non-profits.

About Tubbs Snowshoes

Tubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for men, women and children with patented binding and crampon systems that simplify and enhance performance for backcountry exploration, day hiking, and trail walking. Founded in 1906, Tubbs Snowshoes is recognized as the sport’s pioneer with a heritage of technological innovation, and market development initiatives that promote winter adventure, exercise and family fun, including Tubbs Romp to Stomp out Breast Cancer Series®, Tubbs TrailNet®, and Tubbs Winter Fit for Kids programs. Tubbs is a member of the K2 Sports family of world-leading wintersports and outdoor recreational brands. For more information about Tubbs’ product line, calendar of events, and great places to snowshoe, visit